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We were pleasantly surprised to hear that Jessica Alba has recently been named Braun’s Beauty Brand Ambassador.

Jessica Alba embodies the persona of an independent women to a T. Owner and co-founder of The Honest Company, which produces chemical-free products, the Sin City actress has long been an advocate of beauty on her own terms. In a world where Hollywood celebrities are often too happy to bare it all, Jessica has stood out by vehemently refusing to go uncovered. The slightest suggestion of appearing nude or semi-nude makes her cringe (she has a no-nudity clause in all her contracts).

So perhaps it makes perfect sense for Braun to choose someone that radiates an au naturel spirit, but understands the difficulty and effort it takes to get there. In its new campaign, we can’t help but notice how effortlessly chic Jessica looks in a stunning hot pink mini dress, complete with wavy locks and a healthy tan. Jessica will be supporting the brand’s haircare products like hair-dryers and other beauty related tools like epilators.

What we can’t wait to see is how Braun’s beauty devices change with this new collaboration. Perhaps a green movement fused with technology? With Jessica, nothing can be too eco-friendly.

For more information on Braun, visit www.braun.com and follow the brand on Facebook.