Instagram, the photo-sharing platform, has drastically changed the way we live, consume information and even the way we dress, shop and apply our makeup. All hail contouring clips for #inspo.
Whether you’re an established well known brand or a start-up, it’s a known fact that the gram can make or break you. Particularly in the beauty industry.
With so many beauty labels on Instagram, it can be overwhelming to trawl through hundreds of accounts to sieve out the best and brightest that are beloved not only by industry experts, but by the online masses. If you’re curious to find out more about these brands, keep reading.
The brand was founded by a Texan entrepreneur who launched the namesake brand back in 2009. She is also the cosmetic chemist who formulates all of brand’s products. Sunday Riley prides itself on creating skincare that is not backed by science but also delivers both immediate and long-term results. The brand sets itself apart from other skincare companies by making traditionally intimidating sounding clinical ingredients like retinol, sound appealing and interesting.
What to try: Good Genes All-In-One Lactic Acid Treatment – This hard worker contains everything your skin needs to be brighter and clearer. The lactic acid rich formula works well at creating fresher and smoother skin overnight by gently exfoliating dull, pore-clogging dead skin cells and fading stubborn hyperpigmentation.
Huda Kattan is a Hollywood-trained makeup artist who has worked with the likes of Eva Longoria, Nicole Richie and even the Emirati Royal Family. As a makeup artist, Huda would regularly customize her own false lashes. Frustrated that she could never find certain styles, she decided to create her own customized false lashes by cutting, curling and stitching together lashes that she owned.
The success of her lashes collection encouraged Huda to dip her toes into an eponymous beauty line that has expanded to include liquid lipsticks, eyeshadow, highlighter palettes, foundation and baking powders.
What to try: Huda Beauty #FauxFilter Foundation – This full-coverage foundation works like a beauty filter to give you flawless skin. If you prefer a more natural finish, it can be easily sheered out with a drop or two of face oil.
Drunk Elephant is the brainchild of Texas-born mother Tiffany Masterson who started making skincare products to treat her skin concerns. She eventually identified six skincare ingredients she believed were causing her skin issues, which she calls the “suspicious six,” that she wanted to avoid – essential oils, silicons, sodium lauryl sulphate, chemical sunscreens, artificial colouring, fragrance and alcohols. The result: a clean beauty brand with zero toxins, but with clinical results.
What to try: B-Hydra Intensive Hydration serum – This is an ideal entry-level product because it’s suited for all skin types. Formulated with skin-loving ingredients like niacinamide, amino acids and hyaluronic acid, this serum helps to hydrate and brighten skin.
Come for the brand’s cute and playful packaging but stay for its high-performance results. The K-beauty brand boasts formula made with cutting-edge science and technology to make sure your skin looks its very best. The star ingredient? CHA 7 es, a complex which smoothens out fine lines on the face and reduces the appearance of pores.
What to try: Featherweight Daily Moisturising Cream – This lightweight moisturiser packs a hydrating punch but doesn’t leave the skin feeling greasy. The cream contains a cocktail of skin-loving ingredients like peptides, avocado protein and vitamin-rich fruit extracts to keep skin plump all day long.
When you hear the word “Dyson,” the first thing that comes to mind is probably the brand’s vacuum cleaners. But the British technology company has also proved itself a force to be reckoned with in the hair category with its widely acclaimed Supersonic dryer.
What to try: Dyson Airwrap – Designed with a motor that harnesses something called the Coanda effect (high velocity air in round objects turns into a powerful vortex), the Airwrap will wrap your hair around the barrel of the tool without any twisting or crimping while simultaneously drying and curling it.
Instead of putting your hair through the wringer by blow drying then heat styling the hair with a curling wand, the Airwrap does all of this in one fell swoop – and uses far less heat to do so.