Instagram, the photo-sharing platform, has drastically changed the way we live, consume information and even the way we dress, shop and apply our makeup. All hail contouring clips for #inspo.

Whether you’re an established well known brand or a start-up, it’s a known fact that the gram can make or break you. Particularly in the beauty industry.

With so many beauty labels on Instagram, it can be overwhelming to trawl through hundreds of accounts to sieve out the best and brightest that are beloved not only by industry experts, but by the online masses. If you’re curious to find out more about these brands, keep reading.

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