SK-II face Tang Wei is 34 years old in “real time”, but we reckon she’s a good decade younger in “skin age”!
When I casually informed a fellow beauty scribe about my intention to surrender my genes to SK-II scientists, she squealed in consternation. “This is like, Minority Report-esque invasion of privacy,” she moaned, manicured fingers waving wildly in my bemused face. “Don’t do it!”
Why, indeed, should you submit your precious genetic information to a multinational corporation? Cue the ominous strings and ambient beats of a post-apocalyptic thriller …
For starters, the lovely SK-II Singapore reps took great pains to reassure me of the virtually airtight layers of security.
The very dapper Taro Yamaguchi-san, SK-II Global’s Scientific Communications Manager, says that the analysis is strictly confidential – consumers like you and I will only be identified by a unique serial number – and will only test for three genes that the beauty brand has identified as being critical for skin health. (The genes have been designated the codenames GPX1, MMP1 and SOD2, if you’re a stickler for sciencey details.)
Key takeaway? Besides the three genes in question, the brand will not be collating any other health indicators; get your friendly cabin staff to give you the full low-down.
We won’t spoil it for you, but SK-II sorcerers will be making use of the aptly named Magic Ring during your consultation
Iffy privacy concerns alleviated? Now that we’ve gotten that out of the way, here’s how it works. First, the SK-II beauty trainers stationed at Tangs Orchard will invite you to swirl a sterile cotton swab around your mouth – no blood or needles involved, girls.
The swab is then sealed and shipped off to Japan-based Genesis Healthcare for screening – and that’s that. Leave your contact details at the door and you’ll receive your DNA results four weeks later.
Again, it bears repeating that the DNA results will only test for said genes GPX1, MMP1 and SOD2, which SK-II says are “linked to the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience”. In other words, it’ll test for your current “skin age” as well as how well your skin will age down the road, relative to a database of average scores collated from Japanese survey respondents.
Now for the really neat bit of this DNA test. By isolating these three genes, your SK-II consultant will be able to customise a skincare regime that is best suited to address your future skin concerns, even before they surface on the skin. Well, that’s the promise, anyway.
We’re told that only 1,000 pieces of the DNA Analysis kit have been shipped into Singapore, and that we’re the second country save Japan to be offered this service.
Oh, as for our current “skin age”? Drumroll, please – according to SK-II, we’re sweet 16.
The lovely SK-II ladies who tested us could only shake their heads in wonder … And because we don’t want to appear too cocky, we’re throwing down the grooming gauntlet: Head down to Tangs Orchard to find out if you’re “younger” than us. Good luck!
SK-II Skin DNA Analysis and Skin Surface Analysis, valid for a one-time test per customer, will be available exclusively at Tangs Orchard until June 30, 2014. The service is complimentary with every purchase of SK-II Facial Treatment Essence (215ml), Facial Treatment Essence (330ml) or LXP Ultimate Perfecting Essence (150ml). For more information, visit www.sk-ii.com.sg and follow the brand on Facebook and YouTube.