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THE CLAIMS: Meet Benefit Cosmetics’ Puff Off! Instant Eye Gel, your new comrade in the ceaseless charge against eyebags.

This powerful placater of puffiness promises to smooth away sagging and bagging instantly, thanks to a precision engineered blend of fatigue fighters and optical light diffusers.

The gel’s de-puffing goodness is also amplified by a really cool custom applicator that’s shaped like an adorable mini iron, which you’re meant to use to massage away under-eye lumps and bumps. The product’s pretty much pocket-sized, too: Perfect for stashing away in your purse for touch-ups on the go.

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WHY I LOVE IT:  Let’s jump straight to the salve itself. The salmon hue and soothing gel texture goes some way towards correcting blotchiness, and is incredibly easy to layer under concealer, too: Simply sweep across the under-eye area, blend and go.

Quick note: You can use this throughout the day by skipping the applicator and patting it in over your makeup using your ring finger.

And yes, in case you’re wondering, this really makes good on its promise of instant de-puffing; the cooling concoction cuts through my creases and crinkles like chilled cucumbers and ice.  

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What else is of note? Most beauty contraptions these days come complete with their own high tech accoutrements, and the Puff Off! Instant Eye Gel is no exception.The iron-shaped applicator is absolutely adorable, and makes all the difference in maximising microcirculation and ridding you of water retention.

Some final bits and bobs: Be sure to focus on the pressure points at the brow bone as well as on the inner and outer eye corners, which are the key points for the drainage of toxins. Oh, and do as I do and rinse out the applicator when the product proper has run its course, for use as a massage tool for creams that don’t come with a rollerball. Pretty neat, huh?

All told, this excellent eyebag eradicator is the orbital equivalent of the brand’s equally covetable Box O’Powder; that is, it’ll make for an amazing addition to your beauty arsenal. “Eye” love it!

GET IT AT: Benefit Cosmetics Puff Off! Instant Eye Gel, $45 for 10 mL, is available at all Benefit Cosmetics counters. For more information, visit www.benefitcosmetics.com and follow the brand on Facebook.