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Having never ending lashes may be easier with Heroine Make’s newest introduction. The Japanese brand is set to win us over by re-inventing its award winning mascara. Already a cult favourite amongst mascara lovers, Heroine Make has included extra long fibres and upgraded wands to make sure your lashes are curled and stay curled for the entire day.

The brand’s top selling mascaras, Long & Curl and Volume & Curl, now come with 5mm fibres and a “moment lock” ingredient. The company claims that the new formula will lengthen and volumise your lashes like never before, while making lashes stay curled throughout the day. Boasting a water and smudge proof formula, the black tube of goodness even contains a super guard polymer that repels tears and perspiration, according to the company. This mascara is definitely beach-ready!


For those of us that believe size matters, look forward to Volume & Curl’s upgraded wand. Featuring a new “curl catch” applicator, the V-shaped wand is said to trap a lot of formula while still catching every lash. The wand also boasts a narrow tip, which will help in applying mascara on shorter lashes, making sure you are satisfied in every corner.

The new formula does not just come with strength. If your lashes need some pampering, these new mascaras will also deliver. Filled with royal jelly extract and argan oil, these ingredients are supposed to nourish and protect sensitive lashes. The added camellia and rosehip oil also acts as a lash conditioner, which might help your lashes to stay hydrated throughout the day.

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Together with the revamped mascara, Heroine Make is launching a mineral pressed powder collection. The Heroine Make Mineral Smooth Cover Powder is available in two shades of colour, and a translucent option. Boasting very fine mineral powder, the coloured shades can be used as a foundation, or as a touch-up option during the day. The brand claims that the coloured mineral compact will increase your skin’s translucency while still giving you a matte finish. If colour isn’t your thing, opt for the clear powder. The powder works as a light-reflector with oil-control, giving you a natural finish. Personally, we felt that it will work very well on-top of your regular BB cream as well, giving you a mattifying option.

Heroine Make Volume & Curl and Long & Curl Super Waterproof Mascara, $21.90, and the Heroine Make Mineral Smooth Cover Powder, $23.90, is available from April at selected Watsons, Guardian, SaSa, Nishino, Medi-ya, John Little, and BHG outlets. For more information, please visit the brand’s Facebook page.