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To raise awareness of the importance of ocean conservation, La Mer is commemorating World Oceans Day – happening on Sunday – with a limited-edition 100ml jar of Creme de la Mer ($680) this month.

La Mer is known for its potent anti-ageing formula that is concocted with the antioxidant-rich sea kelp which the brand harvests sustainably by hand.

This is the ninth year the brand is supporting the cause and, to date, it has donated around $2 million to ocean conservation efforts.

This year, in partnership with National Geographic, La Mer honours the Africa-based conservation biologist Andrea Marshall.

She is the first person to complete a doctorate on manta rays. She founded the Marine Megafauna Foundation and is responsible for discovering a new species of manta rays.

This article was first run in Straits on June 6, 2014. For similar stories, go to You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber.