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To raise awareness of the importance of ocean conservation, La Mer is commemorating World Oceans Day – happening on Sunday – with a limited-edition 100ml jar of Creme de la Mer ($680) this month.

La Mer is known for its potent anti-ageing formula that is concocted with the antioxidant-rich sea kelp which the brand harvests sustainably by hand.

This is the ninth year the brand is supporting the cause and, to date, it has donated around $2 million to ocean conservation efforts.

This year, in partnership with National Geographic, La Mer honours the Africa-based conservation biologist Andrea Marshall.

She is the first person to complete a doctorate on manta rays. She founded the Marine Megafauna Foundation and is responsible for discovering a new species of manta rays.

This article was first run in Straits Times.com on June 6, 2014. For similar stories, go to sph.straitstimes.com/premium/singapore. You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber.