Miss Dior Eau Fraîche
It’s something of a special year for fashion house Dior, which celebrates its 65th anniversary this year.

On February 12, 1947 the now-legendary designer exhibited his first ever fashion show to critical acclaim.

Aesthetically talented and business-minded visionary Christian Dior not only created a new silhouette, he also created a fragrance to go with his first collection.

The range went down in history as ‘The New Look’ and Miss Dior was born. Since then Miss Dior has been updated several times and is still very much alive and flourishing.

Not only do we have the Miss Dior Eau de Parfum and the Miss Dior Eau de Toilette, from this Spring onwards there will also be the Miss Dior Eau Fraîche. All three fragrances are chypres, sharp scents based on harmony of oak moss, labdanum, patchouli and bergamot.

The chypre was named after a perfume from 1917 called Chypre (from perfume house Coty) and the word means Cyprus in French.

Traditionally, the oak moss was natural but today the use is very restricted and therefore few classic chypres are made.

Instead, we have the neo-chypre where often the combination of rose, fruit and patchouli creates a sophisticated and rich harmony.

“The Chypre is the emblematic representation of a perfume accord,” says Dior perfumer François Demachy.

“By blending floral, citrus and woody notes, an alliance of different scent qualities is created, yet forms a harmonious whole.”

In the new Miss Dior Eau Fraîche fragrance a vibrant gardenia has been added to the fresh patchouli and Calabrian bergamot. © Cover Media