Women put their hair through a lot in the name of beauty. What with all the colour treatments and heat styling, it’s little wonder your mane is starting to look a little worse for wear. Give your over-processed hair a makeover with Hask Keratin Protein Smoothing Shampoo ($16.90 for 355ml), which works on putting the shine, strength and moisture back into hair that has become weak and damaged.

In addition to gently cleansing your hair, the formula is infused with hydrolysed keratin – a protein that is structurally identical to the protein found naturally in hair – to reduce frizz and prevent humidity from ruining the appearance of your tresses. It also has shea butter, and coconut, sesame seed, olive and jojoba oils to help minimise static, reduce split ends, protect against further damage and improve manageability, imparting gloss, strength and a smooth texture to dry, damaged locks.

No matter how unruly your hair, it will be left feeling soft, looking revitalised and smelling deliciously fresh, with an incredible shine that you’ll want to show off. Hask Keratin Protein Smoothing Shampoo is free of sulphates, parabens, phthalates, gluten, drying alcohol and artificial colourants.


Want even softer and smoother hair? Use the shampoo with Hask Keratin Protein Smoothing Deep Conditioner ($4.90 for 50g). It has collagen as well as sesame seed, jojoba and coconut oils to moisturise and improve the condition of over-processed strands.

For more information, visit www.haskbeauty.com.sg.

Check out all Her World Hair Awards 2017 winners at www.herworldplus.com.