Everyone’s getting in on the ash hair trend – from ashy brown to greyish blonde, it’s a fun alternative to our dark Asian hair.
Maintaining the shade, though, can be tough. Over time, it can lose its vibrancy and freshness, and take on an unflattering brassy or even yellow tone.
Joico Color Balance Purple Shampoo and Conditioner ($32 each; for 300ml) are just what you need to keep your ash-blonde locks looking good for longer. Combining a revolutionary hair-adhering pigment technology with a proprietary Multi-spectrum Defense Complex, the Color Balance Purple formula neutralises brassy or yellow tones in blonde or bleached hair, and ensures that the tone-correcting purple pigments stay attached to your hair through multiple shampoos, guaranteeing colour that looks as fresh and vibrant as the day you got it.
Better yet, the formula boasts the brand’s Bio-advanced Peptide Complex, which is designed to repair strands from the inside out, from root to tip, so that they look healthy and shiny. The Color Balance Purple duo offers protection, too, from physical and environmental factors that cause fading and tonal changes.

Joico K-pak Color Therapy Luster Lock ($40 for 140ml) delivers hair colour vibrancy and awesome shine with just one use. Meant to repair damaged strands where needed without weighing hair down, this treatment protects strands from wear and tear. The advanced formula is ideal for every hair type and condition.

Receive a free deluxe sample of Joico K-pak Color Therapy Lusterlock with every purchase of Joico Color Balance Purple Shampoo or Conditioner. Flash this page at exclusive partner salons to enjoy the deal. While stocks last.

Promotion available exclusively at Needs Salon (tel: 9794-2356), Prep Luxe (tel: 6384-1406), The Lawn Hairdressing (tel: 6736-0035), Super Blades Salon (tel: 6791-3512), Sonder Salon (tel: 8100-0060) and 72 Degree The Salon (tel: 6235-2275).
For more information, visit www.facebook.com.sg/joicosg or check out its Instagram page (www.instagram.com/joicosg/).