New year, new hair? If you’re thinking of treating your tresses to a fresh new coat of “paint”, be sure to include these “dye-dye” must-have products at your disposal.
Oh yeah, all of them can be found in the nifty beauty box that is L’Oreal Paris Excellence Creme and Expertise Color. Keep reading to find out more!
1 A protective pre-colour serum
It is absolutely imperative that you shield your strands before steeping it in hair dye. For that, turn to the protective pre-colour serum that’s handily bundled together in your L’Oreal Paris Excellence box.
This salve is supercharged with conditioning ceramide that works like “cement” to fill in the cracks in the fibres for a virtually salon-grade evenness in hue. The protective formula also aids in sealing off the cuticle as a buffer against colour damage, which is ultra important if you want to preserve the sheen and shine of your strands.
Top tip: Be sure to really massage the silky serum into the tips of your tresses, where your follicles are most fragile and prone to breakage.
2 An effective colourant with “bodybuilding” keratin
Remember, if you’re going the DIY route, be sure to gun for a gentle and strengthening product. The colourants in the L’Oreal Paris Excellence range contain a strengthener dubbed Pro-keratin that promises to replenish and reinforce the basic building blocks of healthy hair. This means you get to enjoy a fresh hue and stronger strands at the same time!
On to colouring proper. The process is practically foolproof: Simply pour the protective creme colourant into the developer bottle, shake it well to blend the two together, then use the comb applicator that’s thoughtfully provided in your box.
FYI: The kit comes in a dazzling array of 24 hot hues in reds, browns, copper, ash and blacks – one hue for every hair need in 2017.
3 A post-colour conditioner with nourishing collagen
Once you’re done rinsing out your colourant, you need to seal in all of the goodness with a cuticle-protecting conditioner; the package that’s included in your L’Oreal Paris Excellence box is positively packed with collagen for a beautifying boost that also deeply nourishes each and every strand. Leave the comforting cream in for two minutes before washing it off for gloriously glossy locks.
4 A colour-protecting haircare range
When it comes to mane maintenance, a colour-sustaining suite of products is where it’s at. Try L’Oreal Paris’ Hair Expertise EverPure Moisture trio of Sulfate-Free Shampoo, Conditioner and Leave-In Spray, all of which have been formulated specifically for the protection of coloured hair. Even better, they’re infused with an invigorating blend of aromatic rosemary and mint for a superbly sensorial experience in the shower.
Even better, the mild formula is completely free of sulfates and parabens, which makes for a gentler cleanse that preserves the moisture and tint of your freshly coloured hair. Bonus: The range is flown in directly from the USA, and is also infused with an invigorating blend of aromatic rosemary and mint for a superbly sensorial experience in the shower.
We swear we won’t judge if your newly rejuvenated head of hair compels you to perform a slow-mo shampoo commercial hair flip. Good luck with your locks, and cheers to a New Year full of good hair days ahead!
Brought to you by L’oréal Hair Expertise