Will “hair makeup” be the next big thing for 2014? L’Oreal Professionnel isn’t the first to debut this novel form of temporary dye on the market – The Body Shop beat them at that game – but both brands are most certainly banking on this new trend.
If all goes well, the global hair giant in question is set to “chalk” up a success with Hairchalk, a line of hair dyes for both salon and at-home application.
Here’s how it works. Hairchalk starts off “wet” on your hair but dries to a “powdery” finish – hence its quirky moniker.
Offered in six hair-raising shades from a deep cobalt blue to blazing bronze, the dye is clearly targeted at the hipper hair crowd.
Good for about 10 applications for mid-length locks, the product starts to fade after just two washes – perfect for non-committal experimentation.
Better yet, be your own custom colourist and blend different hues together to create bespoke shades – and if your mane project goes awry, simply shower away. Have fun experimenting!
L’Oreal Professionnel Hair Chalk, offered in six shades at $25 each, is available from April 2014 at selected L’Oreal Professionnel partner salons. For more information, visit www.loreal.com.sg and follow L’Oreal Professionnel Singapore on Facebook and Instagram.