From The Straits Times    |

Gucci Première cocktail party

On September 2, 2012, Gucci Parfums revealed its new fragrance for women, Gucci Première, in Venice at a private cocktail party and dinner held at Granai Cipriani.

The fragrance was unveiled in the presence of Gucci’s Creative Director Frida Giannini, Gucci’s President and CEO Patrizio di Marco, the face of the new fragrance campaign Blake Lively, film director Nicolas Winding Refn and P&G Prestige’s Vice President Luigi Feola.

During the cocktail party, Nicolas Winding Refn presented his Gucci Première short film which was shot at the famous Sheats Goldstein Residence in Los Angeles. The Gucci Première couture gown which was worn by Blake Lively in the campaign was also on display at the event.

Gucci Première bottle

Inspired by the Gucci Première couture collection which debuted at the 2010 Cannes Film Festival, the fragrance seeks to celebrate the star in every woman.

Described as a sophisticated woody and musky scent, Gucci Première contains notes of bergamot, musk, leather and wood.

 

Gucci Première Eau de Parfum retails from $107 for 30ml. The Gucci Première fragrance range also offers a Body Lotion, Shower Gel and Deo Spray.

Gucci Première is now available from Gucci boutiques, Sephora Singapore stores, and leading departmental stores.

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