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The great Goop herself, seen here in a gorgeous Boss Womenswear gown

Depending on your sense of aesthetics, Gwyneth Paltrow’s controversial crowning as People magazine’s Most Beautiful Woman for 2013 may or may not have been a travesty. No matter. The woman is undeniably lean and lithe – reportedly the result of a rigourous exercise routine – not to mention incredibly chic, at least when she’s draped in Boss womenswear.

As the face and nose of the new Boss Jour Pour Femme, Gwyneth can probably also add “scent-sational siren” to the litany of adjectives used to describe her.

Click “play” below to see Gwyneth narrating a poignant anecdote about the power of perfumes in her life, and get the lovely faceted flacon for the Goop in your life.

What kind of Christmas Day rituals do you have as a family?

Our Christmas rituals are pretty much the same every year; it’s basically trying to keep the children in bed until at least 7am! Father Christmas always leaves a stocking at the end of their bed, which is great because then they wake up and they have lots of little bits to unwrap. Then they wake us up and they just go to town on the present opening. I do a lot of the cooking before Christmas but then I usually spend a lot of Christmas cooking too. All the smells, all of the mulled wine, all of the trimmings for the turkey. We like to have all the family around. A very traditional Christmas.

You say you like to do all the cooking at Christmas. Do you get your kids involved?

My kids are very involved in the kitchen with me, especially my son. He loves to cook and he’s very engaged when we do it – he has a lot of patience for it, it’s very cute. He helps me measure and he cracks eggs perfectly, he’s very good.

Do you start the Christmas festivities early?

Not too early. Normally we go to America for Christmas so we really wait and do it all there. It’s really just the week before that I make the house all full of Christmas decorations.

So you have Christmas in the sunshine?

It depends where we are, sometimes we have Christmas in London and sometimes we have Christmas in New York. We like a wintery Christmas.

What’s your fondest memory from Christmas growing up?

I remember being probably about four years old and coming down and my presents were so tall, they were taller than I was. It was this incredible moment where Santa Claus had brought me all of these presents and it was the most astounding thing to have a mountain of presents that was taller than myself.

Do you have turkey and all the trimmings?

Christmas dinner is very traditional – turkey, stuffing, gravy, sweet potatoes, pumpkin pie, pecan pie.

Do you throw Christmas parties for your friends or do you do things in the run up to Christmas with your girlfriends?

This year we did have a Christmas party, we were in Los Angeles the week before Christmas and we had a really nice Christmas party. We sang carols, but that was the first Christmas party we’ve had that was a pre-Christmas entertaining thing. But it was fun, maybe it could become a tradition.


The Boss Jour Pour Femme collection is available as an Eau de Parfum, shower gel and body lotion. Prices start from $50 (200ml) for the shower gel and $79 for the EDP (30ml).

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