Fans of Fresh, rejoice! The American beauty brand will be opening its first standalone boutique in Singapore this February 2015.
The store will follow the retail concept of the brand’s flagship store in New York City, featuring design elements of a bakery, a kitchen, a library and an alchemist’s lab. Look out for mosaic tile floors, bubble chandeliers and modern apothecary-type decor in the 710-square-foot boutique.
Shoppers will be able to test the brand’s products in three different sections – head to the “Kitchen Table” for skincare, the “Sensorial Bar” for the brand’s fragrances, and finally, the “Lip Bar” to see all your favourite shades of the cult-favourite Sugar Lip Treatment Sunscreen SPF15 on display.
Finally, grab your purchases and bring them to the “Gift Bar”, where you can customise a gift set and enjoy a complimentary gift wrapping service. (Guys, read: One more place to pick up your Valentine’s Day or anniversary gifts from!)
And if you’re a fan of the brand’s fragrances, here’s something to be excited about – Fresh’s full range of candles will be exclusively available at the boutique.
The store is slated to open February 12, 2015 at ION Orchard, B3-45/46/47.
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