Chloé’s latest fragrance, the evocatively named Roses de Chloé, deserves an equally evocative campaign – and painfully hip Parisian duo Carine Charaire and Olivier Casamayou have provided just that.
The French choreographers have conjured up a gorgeous dreamscape for Roses de Chloé that attempts to convey in dance the intense floral notes in the new scent.
The pirouetting, falling bodies are really quite spell-binding in their poetic elegance – and the video’s dizzying climax may leave you gasping.
If Roses de Chloé smells anything like how its campaign looks, we’re sold. Enjoy!