roses-de-chloe B.png

Chloé’s latest fragrance, the evocatively named Roses de Chloé, deserves an equally evocative campaign – and painfully hip Parisian duo Carine Charaire and Olivier Casamayou have provided just that.

The French choreographers have conjured up a gorgeous dreamscape for Roses de Chloé that attempts to convey in dance the intense floral notes in the new scent.

The pirouetting, falling bodies are really quite spell-binding in their poetic elegance – and the video’s dizzying climax may leave you gasping.

If Roses de Chloé smells anything like how its campaign looks, we’re sold. Enjoy!

For more information on Chloé fragrances, visit www.chloe.com. You can follow the brand on Facebook at www.facebook.com/chloe.fashion.bags.perfume.