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Chloé’s latest fragrance, the evocatively named Roses de Chloé, deserves an equally evocative campaign – and painfully hip Parisian duo Carine Charaire and Olivier Casamayou have provided just that.

The French choreographers have conjured up a gorgeous dreamscape for Roses de Chloé that attempts to convey in dance the intense floral notes in the new scent.

The pirouetting, falling bodies are really quite spell-binding in their poetic elegance – and the video’s dizzying climax may leave you gasping.

If Roses de Chloé smells anything like how its campaign looks, we’re sold. Enjoy!

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