Fergie says her new fragrance with Avon is “fresh and unexpected”.

The Black Eyed Peas singer will launch her third perfume entitled Viva, with the beauty brand early next year.

The scent boasts hints of mint, lavender and flowers with spicy undertones that provide contrast between the scent’s masculine and feminine notes.

“Viva is a fresh and unexpected fragrance,” Fergie revealed in an official statement.

“The sexy, daring blend of notes brings out the duality of a woman. The Viva woman is powerful, yet seductive. She lives life by her own rules.”

In the accompanying photo shoot for the campaign, Fergie is seen sporting a white tuxedo jacket with a black lacy mini dress underneath.

The star vamps up her look with long lustrous curly blonde locks and an enhanced cleavage.

Fergie has worked with Avon since 2009 and collaborated on her previous fragrances, Outspoken and Outspoken Intense, with the brand.

Her debut scent, Outspoken, remains the number one fragrance launch in Avon history. Fergie recently launched a line of colour cosmetics for the American make-up company Wet n’Wild. The success of her products has led to her being named a beauty ambassador for the brand.

Viva by Fergie will be available as 50 ml Eau de Parfum, 150 ml body lotion and 75 ml perfumed body spray. The nose behind this fragrance is famous perfumer Laurent Le Guernec. © Cover Media