From The Straits Times    |

This eye cream’s claims will blow night owls’ minds everywhere b2.png

Our dearest editor has been known to keep our smartphones beeping through the witching hours of the night with work-related missives, so we think this eye-saver is right up her sleep-deprived alley – not that we’re in any position to throw stones, given that we’re writing this fuelled by four meagre hours of shut-eye!

Enter the Advanced Génifique Youth Activating Eye Cream, Lancôme’s latest peeper potion that purports to be so potent, half of a pool of Asian testers agreed that their gaze looked as if “they had slept three hours more”.

How? The French prestige beauty brand says the formula boasts exotic elastomers conjured up by a squadron of skin scientists.These silicone-type substances fill in skin irregularities and “warmify” the pallor of fatigue, creating a pleasingly diffused, Instagram filter effect.

This eye cream’s claims will blow night owls’ minds everywhere b1.png

Other light-reflective optics come courtesy of a carefully curated blend of pearlescent nacre particles and silicas, all of which trick the eye, so to speak, into thinking that dark shadows and fine lines aren’t present when they are.

Besides the “three hours more” promise, this comforting salve also pledges to tighten, lift and depuff the delicate orbital area with its surpassingly sumptuous texture.

Said to veil the undereye with a full eight hours’ worth of hydration, an astounding 100 percent of women who tested this heroine product witnessed a clinically demonstrable reduction in dark circles and fine lines after a month of twice-daily use … and if these survey figures and technically dense jargon are making you heavy-lidded and droopy, all the better, we say. Sleep well tonight, ladies – and on a personal note to said beloved editor, try not to pull another all-nighter!

Bonus reading: If all else fails,we recommend getting your brushes dirty with our handy concealer guide on mastering the undercover art of subterfuge.

Lancôme Advanced Génifique Youth Activating Eye Cream, $98 for 15 ml,  is available at all Lancôme counters from May 2014. For more information, visit www.lancome.com.sg and follow Lancôme Singapore on Facebook and Instagram.

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