From The Straits Times    |

If you were around the Raffles Place area this afternoon, you may have noticed a little commotion around 12:30pm this afternoon.

Don’t worry, you were not seeing things. There was indeed a huge crowd dressed in matching blue and white ensembles all around the area and nope, they were definitely not the adorable Smurfs.

If you guessed that it was a flash mob, you’re absolutely right.

In collaboration with the launch of their Global Suncare Perfect UV Protector, Shiseido organised a dazzling flash mob at Raffles Place, comprising of 130 dancers, this afternoon. The same flash mob was also performed in other Asian countries like Hong Kong.

Dressed in blue and white and toting umbrellas of the same colours, the 130-member strong mob danced to an original tune created by the folks at the Shiseido headquarters, and took the lunch crowd by surprise.  

The flash mob was performed in a bid to showcase Shiseido’s latest suncare product – Global Suncare Perfect UV Protector.

The highly water-resistant sunscreen is a powerful yet lightweight formula which is packed with advanced skincare ingredients like antioxidants and formulated with technologies like the SuperVeil-UV 360 and Profense CEL.

The latter two technologies are developed by Shiseido to deliver 360 protection from every angle and to provide complete and thorough defense against the sun’s harmful rays.

The SupreVeil-UV 360 is said to enable the sunscreen to fit every microscopic skin contour, achieving seamless coverage from every angle and protection from UV rays and other environmental aggressors.

In addition, Profense CEL is said to defend skin from future wrinkles and sun spots triggered by UV rays. This newly-developed ingredient protects the inner layers of your skin against cellular and DNA damage to combat signs of premature ageing.

What’s more, the sunscreen even doubles up as a makeup base to help your makeup last longer.

Want to get out and about in this scorching heat? Well, now you can!

Shiseido Global Suncare Perfect UV Protector, $59, is available at all Shiseido counters, including Takashimaya, Tangs Orchard, Isetan Scotts, Robinsons Raffles City and Metro Paragon.

Check out the flash mob below!

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