Nearly one year after presenting its first “J’adore Le Parfum” video, the French haute couture brand is renewing the experience with a new short film exploring additional steps in the making of its famous perfume.

Last year, Dior took us on a virtual trip to the south of France, to Murano, Italy and to India, three locations where essential ingredients in J’adore are found.

The brand’s new short film reveals additional steps in the creation of the iconic women’s fragrance. The journey begins in the French city of Grasse, at the Domaine de Manon, where jasmine and May rose, two of the main essences in the J’adore eau de parfum, are harvested. 

The video ends at the famous Baccarat crystal factory and in the Dior Jewelry workshops, where the unmistakable J’adore flacon is crafted according to specific techniques. Enjoy!

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