Do you think that you look old and tired? Common signs of ageing skin that we all talk about include dullness, fine lines, age spots and sagging. Some of these can be hidden temporarily or visually corrected – dark spots with concealers, wrinkles with blurring creams, or lack of radiance with foundation or enhancing primers. The trickiest, and possibly hardest to conceal, is sagging. It happens so gradually we barely discern it, till we wake up one morning and realise that we look different: older, more haggard, with lines around the eyes and mouth.
The problem is worse for Asian women because our faces are genetically flatter than those of Caucasian women, which means that all these flaws are displayed more prominently. The root cause of sagging?
The weakening of lymph vessels – the body’s detoxing system – which help drain away excess water and waste. As we age, these vessels deteriorate. Researchers at Shiseido have discovered that, as a result, fatty acids escape through the walls, lodge in the skin, become enlarged, and cause the skin to look saggy and puffy.
To combat this problem, firm skin and sculpt contours for a more youthful appearance, the brand has created Shiseido Vital-Perfection Sculpting Lift Cream. Its key ingredients are pine extract, which supposedly stabilises the structure of lymph vessels to block the escape of fatty acids, cinnamon extract, said to reinforce lymph vessels and minimise the escape of waste and water, and rubus leaf extract, which supposedly shrinks fat cells.
Another main ingredient in this rich yet easily absorbed cream is the exclusive Shiseido VP8 complex. This is designed to tackle all the other signs of ageing, including the look of wrinkles, fine lines, existing age spots, dullness, roughness, dryness, and yellowing skin. In fact, after two weeks, 99 per cent of users felt that it had visibly reduced sagging.*
Hong Kong celebrity Michele Reis is a fan of the Vital-Perfection Sculpting Lift Cream. It helped her to achieve firmer skin and a tighter jawline after just two weeks of use. The loyal user of and spokesperson for Shiseido Vital-Perfection is not afraid of ageing. “I enjoy the feeling of growing wiser and more confident, both spiritually and physically, because I know how to take better care of myself and others as well,” she explains. “And, the Vital-Perfection line complements the ideals of the modern woman who believes in ageing beautifully.”
Complete your beauty regime with the rest of the Vital-Perfection range. Start by washing your face with the Treatment Cleansing Foam, then apply White Revitalizing Softener to enhance your skin’s softness and clarity. To protect, strengthen and maintain healthy-looking skin, follow with Ultimune Power Infusing Concentrate. Then apply White Circulator Serum to target stubborn age spots, and White Revitalizing Emulsion for instant moisture. Finish with the Sculpting Lift Cream.
Offer valid from Aug 19 to 31, 2015.
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