whiten and brighten herworldplus skin special

Shiseido White Day March 14 2012 Singapore

Known for their strong tradition and intensive skincare research, Shiseido celebrates their 140th anniversary this year, which makes them arguably one of the oldest cosmetics company in the world.

From when Shiseido developed their first skincare product, Eudermine, in 1987 till today, they have accumulated over 100 years of whitening history. Nevertheless, the advancement of whitening continues with Shiseido.

For the second year running, Shiseido celebrates their very own White Day which falls on March 14. Shiseido marks this day by giving women the gift of luminous skin and takes this occasion to celebrate the love for pure bright skin in an all-white affair.

Joanne Peh Singapore actress Shiseido White Day 2011
Last year, local actress Joanne Peh (fourth from left) attended White Day while Shiseido also gave away prizes for those who came down wearing white.

This year, Shiseido will be holding their White Day activities at TANGS Orchard with the following whitening treats and promotions:

Shiseido White Lucent Intensive Spot Targeting Serum+

Shiseido White Lucent Intensive Spot Targeting Serum+, $159

Shiseido will officially be launching their new White Lucent Intensive Spot Targeting Serum+ on White Day.

Shiseido’s signature White Lucent Intensive Spot Targeting Serum, which was first introduced back in 2010 with the aim of fighting dark spots, now boasts a new technology – MelanoCrush Energizer. This new technology is said to “crush” persistent melanin. The “crushing” refers to the regulation of division in accumulated-melanin cells that are almost inactive. The melanin is then pushed up from within to the skin’s surface and dark spots are less visible.


White Lucent Brightening Skincare Powder

White Lucent Brightening Skincare Powder, $75

Sold only in Asia, this limited edition spot targeting face powder is enriched with the same ingredients as Shiseido’s White Lucent Intensive Spot Targeting Serum+. The colourless powder is said to enhance the benefits of your whitening skincare and its formula is so light, you can use it after your night skincare regime and fall asleep with it.

Cruise by Saturday Capsule Collection

Cruise by Saturday Capsule Collection

For White Day, local designers Nic Wong and Daniel Loh of Saturday collaborated with Shiseido to design a limited edition capsule collection, Cruise x Shiseido. The collection will feature white-hot pieces that ooze effortless ease. The Cruise x Shiseido collection will be unveiled on White Day and will be available at TANGS from the end of March as well as Isetan Scotts from mid-April.

Pure White Drink

Pure White Drink

This supplement is enriched with essential ingredients to support bright, translucent skin. It contains a high concentration of wolfberry to fight and protect skin against dark spots from within. Limited quantities of Pure White Drink (worth $70) will be available free with a $300 purchase at Shiseido counters.