Beauty

'Buying high-tech skin care is like buying a cell phone'

Founder of Decléor, Solange Dessimoulie, says natural skincare is worth taking time over
 

It was over 30 years ago that Solange Dessimoulie founded what was to become one of the world’s most popular skin care brands, Decléor.

Now, as then, the brand takes many of its ingredients as well as its philosophy from nature.

“With all brands, natural or chemical, you will reach the same goal – youthful and beautiful skin,” Mme Solange says with the help of an interpreter.

“It just takes a little bit longer to get there with natural skin care, but we are not in a hurry.”

The 67-year-old beautician speaks of bringing nature into the bathroom and has no time for chemical skin care. 

“First of all, a plant is a high-tech lab in itself and the most high-performance thing we can imagine,” she says. 

“It has been around for ages. Decléor hasn’t invented a single thing; we use ingredients and techniques that have been around for 6000 years.

"Using high-tech skin care is like buying a new cell phone: You hardly have time to start using it before it’s dated and old.”

Today natural ingredients are a strong trend. Are they better than non-natural ingredients?

“As with everything else, it depends on the company and the people behind the product. I myself like acupuncture, homeopathy and natural remedies, but if I go to a traditional doctor he will give me antibiotics. The solution of your problems depends on to whom you turn.”

Mme Solange is scathing of the current trend among beauty companies to label their ingredients as “natural” even when in some cases the naturalness might only be water. 

She insists: “There is a need for natural beauty products and the competition on the markets makes the customer confused. In the future we must inform the customers better so they know what products actually work. We don’t want a confused client!” © COVER MEDIA

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