The latest product to come from the fertile mind of Burberry’s chief creative officer, Christopher Bailey, is the fragrance Burberry Body; but it’s not just a new scent, it’s a “brand launch”.
According to Bailey, Burberry Body Eau de Toilette is “so much more than a fragrance; it is the biggest launch we have ever done, one that captures all the modernity and heritage of this British brand today.”
Burberry Body connects the diverse interests and passions of both the man, and the brand, linking up music, fashion, the brand’s stores, online platforms and even touch and scent, says Bailey. “We are uniting all our audiences and giving them a very distinctive point of view,” says Bailey.
Despite this broader perspective, the core of the launch is the new fragrance, Burberry Body. It will be available in an Eau de Parfum, Eau de Parfum Intense, Body Milk and a Body Oil (pictured below).
Described as the most “sensual and feminine fragrance” Burberry has produced, Burberry Body features top notes of absinthe, peach and freesia with rose and iris over sandalwood. The base is a blend of cashmeran, vanilla, amber and musk.
Bailey says Burberry Body Eau de Toilette is “sophisticated, it’s modern and it’s delicate. We wanted it to be light and feminine but also distinctive – something that appeals to women regardless of their age, it’s more of an attitude.”
In keeping with the overall theme, the Burberry Body bottle is an elegant “diamond” that has an architectural edge. The multi-faceted glass bottle has a rose gold engraved check that echoes Burberry’s most iconic symbol.
“I often describe Burberry as a multi-faceted diamond and so it seemed completely natural that a fragrance that represents all of the different moods, attitudes and expressions of the brand is packaged in a jewel-like shape,” says Bailey.
You can actually apply to get a sample of Burberry Body sent to you by going to the Burberry Body Facebook page. Once again Burberry – and Bailey – have made fabulous use of the internet and social media platforms.
And it goes without saying that the campaign for Burberry Body is amazing. Shot by Mario Testino and featuring British actress and model Rosie Huntington-Whiteley (pictured below), the first images were so steamy many magazines couldn’t accept them as advertisements.
As the first “Burberry Body”, Huntington-Whiteley manages to exude the “perfect balance of sensuality and confidence with humility” says Bailey.
The addition of the iconic Burberry trench coat – in fact the brand will release a complete range of “Nude” ready-to-wear trenches and accessories to go with the launch of Burberry Body – was an obvious choice for the campaign too, says Bailey.
“The trench coat embodies the iconic qualities of the fragrance as well as the spirit and attitude of the Burberry girl.”
If you think you’re a “Burberry girl”, then head to the Burberry Facebook page and sign up to apply for a sample of the new Burberry brand; Burberry Body.
Burberry Body Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil is available at all major departmental stores. The Burberry Body Eau de Parfum costs from $96 for 35mls; the Eau de Parfum Intense costs from $160 for 60mls; the Eau de Parfum Toilette costs from $80 for 35ml; the Body Milk and the Body Oil cost $65. Or go to the Burberry Facebook page to apply for a sample of Burberry Body.
WATCH THE VIDEO OF THE BURBERRY BODY TV CAMPAIGN: