Beauty Reviews

This K-perm is how you can have good hair days 24/7

We review the Amos Professional Korean perm so you can have bouncy curls like Korean singer Miss A’s Suzy every single day

Whether your preference is looking like a chaebol daughter with polished waves or the signature big dramatic curls on SNSD’s Tiffany, Taeyeon or Yoona, one thing is for sure – nobody’s got time for a lengthy daily hair routine.

Newly launched in Singapore, Amos Professional is one of South Korea’s top professional hair and scalp care brands from the same Amorepacific Group which has brands like Sulwhasoo, Laneige and Hera.


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Their Luminator range is designed to protect hair against heat damage, especially from hot perms where there is heat treatment involved. Bonus, it helps stylists achieve the voluminous bouncy waves that are synonymous with the Korean look.

I tried the Korean Setting Perm at Jiwon Hair Salon, which took nearly five hours, including a haircut, and blow dry after. Budget enough time for this when you’re making the appointment and think about it as an investment. You’ll save lots of time after that for your daily styling needs.

Photo: Instagram/amosprofessional_official

The perm used the Amos Professional Luminator Soft Perm Cream which protected strands from damage as my hair underwent multiple processing steps, and was heated, then cooled twice over. Additionally, Mucota Oil was also applied before the setting step to protect and repair.

My perm was done by Andrew Song, senior stylist at Jiwon Hair Salon, who will first ask what sort of curls you want to achieve, looser natural waves or voluminous curls. Andrew also gives helpful styling tips for home-care.

Andrew Song, senior stylist at Jiwon Hair Salon and me

My daily styling takes all of two minutes - work the Amos Professional Repair Force Therapy Essential Oil ($60) generously through towel-dried hair lengths, then divide hair into six sections and twist and twirl each section while blow drying or leave to air dry.

Ever had the experience when hair looks amazing walking out of the salon but falls immediately flat once hair has been washed at home? I have on several occasions. The verdict on this perm: the curls are just as bouncy as ever nearly a month post perm.

Jiwon Setting Perm is priced from $250 (a la carte service). Ladies haircut priced from $55 and Mucota Treatment from $200.