Beauty Picks

4 new liquid foundation ranges that have 22 shades or more and are not Fenty Beauty

We count the 109 shades here progress – because just last year, most brands that were just offering a mere eight to 12
 


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US cosmetics brand Prescriptives was ahead of its time (or what we would call it now: inclusive) when it introduced its Custom Blend Foundation way back in 1979. It wasn’t a range with many shades; it created your own unique shade on the spot, and in any formulation that best suited you. With matching loose powder to boot.

So what happened between then and recently? Pretty much nada, especially with Korean brands, which are good for innovation but not for being inclusive.

More shades is one thing. What makes the latest lot a genuine game changer: “Darker skins usually have blue undertones, and the new foundations finally address that,” says local makeup artist Melissa Yeo. “Previous versions had red, yellow or peach  undertones – good for fairer skin, but not for tanned and dark.”

Here are the four ranges:

 

ALSO READ: HOW TO FIX ALL YOUR CUSHION FOUNDATION PROBLEMS & 5 PRODUCTS YOU DIDN’T KNOW YOU COULD MIX INTO YOUR FOUNDATION

 

This story was originally published in the April 2018 issue of Her World magazine.