Photo: Tatcha, Allies of Skin, Starskin and Huda Beauty/Instagram 

Think you know everything Sephora has to offer, well think again. You’re going to have to set aside a little more time to shop on your next visit to the massive retailer because Sephora Singapore just introduced a few new brands to their stores for Fall 2018. All the brands mentioned below are available now, with the exception of Huda Beauty which will be available from September 2018.

Before you get overwhelmed by the heaps of new products, here is a lowdown on the four new entries.




A post shared by STARSKIN® (@starskinbeauty) on

If you are a fan of K-beauty and face masks, look for Starskin in the Sephora aisles. Starskin is the brandchild of Nicola Arnoldussen and Paul Hendricks. The former started out in the beauty industry as a makeup artist for Chanel. Of the 27 products in their range, 24 are actually sheet masks. The Netherlands based brand was founded in 2015 and prides itself on creating skincare products that uses the expertise of dermatologists, aestheticians and beauty knowledge from Korea, and uses skin-loving ingredients like green tea, bamboo and marine algae.

One of the star (no pun intended) products from the brand is the patented 7-second Morning Mask 7-in-1 Miracle Skin Mask Pads. Made with busy women in mind, these dual-sided presoaked cotton pads feature a textured side on one end to massage, exfoliate, and tone, plus serum, moisturiser, a leave on mask, and primer on the other end to protect, replenish, nourish and prep the skin.

What we are excited to try: Pro Micro-Filler Mask Pack ($56) – If the idea of botox or fillers has ever crossed your mind, here’s a needless alternative before you take the plunge. This hyaluronic acid infused mask promises to deliver anti-ageing benefits of micro-needling procedures sans the needles and the hydrating properties of a sheet mask. To use, apply the serum, before placing the melting sheet mask on top.


Allies of skin

This homegrown brand might only be two-years-old but it already has a presence in 12 countries. Nicolas Travis, the brand founder, was inspired to develop products that are non-comedogenic and work for all skin types because he struggled with bad acne as a teenager.

The products are concentrated enough to be used on their own and can easily be incorporated into any skincare routine.

What we are excited to try: 1A All-Day Pollution Repair Mask ($149) – This non-comedogenic formula protects forms a protective barrier that defends your skin against harmful pollutants in the air. This concoction of nourishing actives promises to brighten, plump and hydrate your face while increasing collagen production.


Huda Beauty (available from November)


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Huda Kattan is a Hollywood-trained makeup artist who has worked with A-list celebrities like Eva Longoria, Nicole Richie and even the Emirati Royal Family. As a makeup artist, Huda would regularly customize her own false lashes. Frustrated that she could never find certain styles, she decided to create her own customized false lashes by cutting, curling and stitching together lashes that she owned.

Her lashes were an overnight success. The success of her lashes collection encouraged Huda to dip her toes into an eponymous beauty line that has expanded to include liquid lipsticks, eyeshadow, highlighter palettes, foundation and baking powders. The brand that boasts over 26 million followers on Instagram continues to leverage on social media, modifying their products with the feedback they receive from their followers.

What we are excited to try: Desert Dusk Eyeshadow Palette ($100) – This gorgeous palette that is inspired by the Dubai sunsets contains 18 shades in four different finishes (matte, pressed pearls, duo chromes and sparkly pressed glitter). You have the option to use your fingers or a brush to blend out the colour.




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You might not know who Victoria Tsai is, but you’ll definitely recognise her impeccably presented line of skincare, Tatcha.

In 2009, Victoria Tsai took a life-changing trip to Kyoto, where she was introduced to a modern-day geisha who shared her 200-year-old skincare rituals that come with her craft. This encounter led Tsai to create a line of products that pay homage to geisha rituals and employ pure, proven ingredients.

What we are excited to try: Tatcha Polished Rice Enzyme Powders in Classic ($95) – This gentle exfoliator is apparently duchess of Sussex Meghan Markle’s go-to skincare product.

While other scrubs typically use mild acids or ground-up shell powder to slough off dead skin cells on the surface of your face, Tatcha’s formula forms a foam (from water activating the rice and papaya enzymes) to help exfoliate and brighten the skin.