Beauty Picks

Instagram made us buy it: Beauty brands that went viral on the social media app

We filtered through the buzzed-about beauty brands on the ‘gram to highlight some of ones you should try. The best part of it all? You can find all of these Insta-famous brands right here in Singapore
 

Instagram, the photo-sharing platform, has drastically changed the way we live, consume information and even the way we dress, shop and apply our makeup. All hail contouring clips for #inspo.

Whether you’re an established well known brand or a start-up, it’s a known fact that the gram can make or break you. Particularly in the beauty industry.

With so many beauty labels on Instagram, it can be overwhelming to trawl through hundreds of accounts to sieve out the best and brightest that are beloved not only by industry experts, but by the online masses. If you’re curious to find out more about these brands, keep reading.

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