Photo: Hourglass Cosmetics / Instagram
When a mascara claims to get the job done - whether it's lengthening, curling or volumising - in "just one swipe", it probably can't do the job very well. To get results in "just one swipe", the mascara formula has to be pretty heavy - which works for lashes that are already long, thick and curly. On straight and short lashes (like the ones most of us have), these formulas more often than not result in clumped-up, spidery-looking lashes that just looks... over-the-top.
These newer mascaras have lighter formulas. Lighter does not necessary mean "less intense" - the formulas may be light, but they are extremely buildable. That means, every swipe builds on the last. You'll start off fresh and wispy with your first coat. To get intense and dramatic lashes, swipe a couple more times. Because of how buildable these formulas are, they're going to layer well on top of each other... all while remaining clump-free.
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This article first appeared in the October issue of Her World magazine.