When followers can be bought by the thousands and everyone seems to have their fingers in every pie and posting visually stunning, yet less-than-informative, in-your-face photos or videos asking you to buy their products, it can be difficult to sieve out the duds.

So we put together a list of the beauty brands founded by influencers, whose products are actually worth buying, because of the rave reviews from people who’ve used them, and of course, the influencer’s reputation.