The Estée Lauder brand has announced that it’s signed French model Constance Jablonski and Chinese model Liu Wen as new global faces of Estée Lauder.
They will join Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow as the faces of Estee Lauder– and debut in its global advertising campaigns beginning June 2010.
The signing of Constance and Liu Wen marks the first time Estée Lauder has signed a French and Chinese model respectively.
“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”
“We are thrilled to introduce Constance and Liu Wen to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
Constance moved to New York from Lille, France in September 2008, has seen a meteoric rise in her fashion star – walking a total of 62 shows for the Autumn/Winter 2010 season like Derek Lam, Donna Karan, Ralph Lauren, Balenciaga and Dries Van Noten. She’s also been in front of the lens of the world’s top fashion photographers like Steven Meisel, David Sims, Inez van Lamsweerde and Vinoodh Matadin, Mario Sorrenti, Craig McDean and Patrick Demarchelier.
Hailing from Beijing, China, Liu Wen has also become a fixture on the major runways. For Autumn/Winter 2010, she walked the Rodarte, Michael Kors, Proenza Schouler, Alexander Wang and Balenciaga shows, among others. She has also shot editorials with Patrick Demarchelier, Mario Sorrenti as well as Terry Richardson and Dan Jackson, 2 other famous fashion photographers. Liu Wen recently appeared on Her World Magazine’s February 2010 issue cover.