It started as a craze for healthy food.
We swapped our lattes for green tea, out went the ready-meals and in came an organic apple a day.
We started our search for the next big thing to add to our food, which turned out to be antioxidants.
An antioxidant is a molecule capable of inhibiting the oxidation reactions that produce the feared free radicals that can cause damage or death to our cells.
By limiting the production of free radicals, we can stay healthier and more beautiful for longer.
So we started adding antioxidants not only to our meals but to our beauty products, too.
One of the most popular ones is the goji berry. Goji nutrients include various minerals, zinc, amino-acids, fatty acids, calcium, iron, vitamin C and vitamins B1, B2 and B6.
Mostly we find it as a dietary supplement, but lately we’ve seen it in eye creams, face masks and day creams, too.
The berries work very well against environmental ageing and protect against all extrinsic ageing factors such as sun damage, pollution and other types of free radicals.
A little bit more unexpected is the addition of goji into a new perfume. But yes, fashion house Bulgari and perfumer Alberto Morillas has joined forces to come up with spin-off fragrance to the popular 2003 fragrance Omnia.
This spring sees the launch of Omnia Coral Spring, a fruity floral with notes that include hibiscus, water lily, pomegranate, cedar – and goji berry.
In combination with bergamot it is supposed to smell like sparkling red berries.
To stay healthy and trendy with goji – eat it, moisturise with it and smell of it. © Cover Media
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