When you’re trying to get a pressing question answered about any aesthetic service or beauty treatment you’re interested in, it always seems like there’s a sea of information (and misinformation) out there. What’s the range of charges for fat freezing? What are the various technologies used to treat acne scars? Why do certain botulinum toxin jabs last longer than others?
More often than not, after a few (hundred) clicks online, you’re left more confused than when you first started trying to learn more about it.
Articles by doctors
There’s a new wave of online medical portals like Ubiqihealth, Healthascent and clinic blogs, and they publish articles written by doctors in Singapore that provide information on aesthetic-related procedures and topics such as nose thread lifts and breast implant surgeries. From these articles, beauty enthusiasts can find everything they need to know about aesthetic treatments, from the cost to the downtime and side effects.
The sites also offer useful tips from medical experts on aftercare, healing cycles and lifestyle changes. In addition, these experts fill you in on the trends they are seeing in their practices, and the latest advancements.
Millennial women who frequently turn to online resources to learn all they can about beauty and aesthetic treatments will find the portals especially valuable, as they include the latest popular articles and reviews as well as patients’ stories and doctors’ advice.
Despite their busy schedules, doctors take the time to write these articles so as to shed more light on the wide range of aesthetic treatments available. They have also roped in Healthmark, Singapore’s premier medical SEO marketing agency.
Healthmark’s founder, Nate Wang, a former clinic owner, uses his wealth of experience in the medical scene to guide medical businesses on matters related to regulations and publicity. The medical agency is also the lead consultant of UbiqiHealth, ensuring that the site meets Singapore’s regulations for published medical content.
“Clinics are bound by a certain set of regulations from the Ministry of Health (MOH),” says Mr Wang. “These regulations are there to safeguard consumers from being bombarded by before-and-after treatment photos, which you often see on marketing collaterals in South Korea, and to prevent doctors from soliciting for business. Educational article writing is now the best way for doctors to get heard and known, without violating MOH’s guidelines.”
Know why some treatments are cheaper
“Clinics, for example, can’t say that the brand of botulinum toxin they use has a longer safety track record than the brands used by other clinics,” he explains. “Such comparisons violate the regulations governing the type of marketing that medical practices can engage in. However, this could also leave consumers wondering why Clinic A charges $200 while Clinic B charges $500 for what appears to be the same treatment. Doctors can explain these differences in very factual terms, without actually making a comparison hinting that their practice is better.”
Mr Wang cautions that choosing medical treatments based solely on price is not a good idea. “Botox can cost twice as much as cheaper alternatives from Taiwan and Korea,” he explains. “It’s only reasonable that clinics using costlier premium products charge higher prices.”
Read and make smart choices
Medical info-portals also contain informative articles written by doctors comparing the technology and research behind various brands. Mr Wang concedes that while some of these are a long read, going through them is the “safest thing to do before deciding on any treatment”. Such articles help you understand the reasons behind price differences and how different brands can affect the final results.
Mr Wang, a regulations consultant for the medical industry, adds: “CoolSculpt, for instance, is the original fat-freezing method, so it has the most research backing up its efficacy. What clinics don’t reveal is that this machine started out costing $100,000, and that each session uses a cartridge costing at least $200, whereas fat-freezing devices from China are priced at $10,000 with no running cost.”
Still, medical professionals and clinics are not allowed to recommend what they believe is the “best” treatment. They are permitted only to provide information to help you make the smartest choice for yourself, and that is what these portals make possible.
Healthmark’s advice: Read as much as you can from trusted info-portals and doctors’ personal blogs. Long articles can give you insights into what a doctor is like, his approach to the treatment, his knowledge about a specific topic, and much more that you can take into consideration before making a decision.