The way we experience our favourite beauty products just got a whole lot different.
There seems to be a trend amongst beauty brands to have pop-ups for their customers. First, there was Chanel’s CoCo Game Centre, then just recently L’occitane transported us to France with their pop-up cafe and concept store.
But the latest one at Ngee Ann City Civic Plaza by Sephora is all about having serious fun – think slide, trampoline and ball pits.
Because, why not? The French beauty brand turns 10 this year and they just wanted to throw a really fun party.
Nine themed rooms in 700sq/m of space that’s going to be there for 10 days – all dedicated to celebrating the brand’s big birthday bash. Each room has experiential and interactive elements which invites you to let your hair down and simply have fun.
And what’s fun without some ice cream? Have some at Benefit’s all-American diner and ice cream parlour (flavours inspired by Benefit colours no less).
There are also workshops like a jam cracker tasting at sky blue Fresh’s Beauty Kitchen, on July 22, 4pm to 5pm; a makeup demo hosted by Kat Von D’s resident makeup artist on July 21, 3pm; and pick up brow-grooming tips from Benefit’s brow expert on July 21 from 6pm.
There are ‘gram – insta-worthy spots at every turn. Hashtag your photos on Instagram with #SEPHORAPlayhouse and stand to win a limited-limited Playhouse curated gift set including full-size products from all participating brands.
Too Faced’s Peaches & Cream collection is also making its brick-and-mortar debut at the Playhouse, along with the Benefit’s Pretty In The U.S.A. set that is only available there too.
Buy limited-edition Playhouse-exclusive merchandise like the hoodie, $36, and cap, $16, and receive complimentary gifts with purchase of selected items.
Entry to Sephora Playhouse is free to the public. You need only to be a Sephora Beauty Pass member or if you’re not, you can sign up at the door too.
Sign up for a Playhouse session at sephora-playhouse.com.sg, and download the app to get entry at the door. Open from: July 21-29, 12pm to 10pm daily.