The rose is also known as the queen of the flowers. And for good reason too. It is the most widely used flower in the beauty industry, in the world of perfumery as well as in skincare, thanks to its beautifying properties as well as its soft, powdery, musky scent that is so distinct.
If you take a whiff of the new Bvlgari Rose Goldea Blossom Delight, the first thing that will probably hit you is the fact that it smells like a lavish and elegant rose scent – as distinct and opulent as you would expect from any perfume from the Bvlgari brand – but somehow, it also manages to be fresh, lively and discernibly effervescent.
So how exactly did this particular Eau de Parfum manage to possess both these seemingly opposing qualities – classic yet youthful and sophisticated yet sprightly?
We asked the master perfumer creator of Bulgari Rose Goldea Blossom Delight himself, Mr Alberto Morillas.
1. What is the most challenging aspect about creating Bulgari's Rose Goldea Blossom Delight?
My creations for Bvlgari are the result of years and years of close collaboration, it is always a new exciting experience. Together, we write stories from a gem, a colour, a memory which reflects the brand’s universe.
For this new opus, the most challenging part was to shape a distinctive identity compared to Rose Goldea, playing with the same flower: the rose.
I drew on the roses’ natural faceted richness to reveal the spontaneous uniqueness of Rose Goldea Blossom Delight. The freshness of rosebuds at sunrise, its leaves of a vibrating green and this magic flower which opens slowly to offer us a fabulous fragrance. All the facets of the rose creates a sparkling, sophisticated, modern and attractive fragrance for all rose lovers.
2. Describe the kind of perfume you had in mind when you created Rose Goldea Blossom Delight.
Rose Goldea Blossom Delight is a modern floral signature which captures the feminine quintessence with a contemporary, young, sparkling and assertive vibration.
I played with three irresistible feelings around rose to bring a new experience. That was my intention when I first started Rose Goldea Blossom Delight, and I followed this idea all along.
3. Bvlgari is a brand with a rich heritage that is very luxurious, very noble, very opulent... how does that affect the scent that you created for the brand?
The starting point of my creations is always driven by the brand universe, the story of the project which calls for my sources of inspiration.
When I start a new project with Bvlgari, I constantly remind myself of this rich heritage, the very noble brand that is Bvlgari, it influences the raw materials I use, and the first ideas I create for Bvlgari.
The brand respects the traditions, the uniqueness while offering highly creative quality fragrances.
The brand Bvlgari refers to elegance, outstanding creation and incomparable beauty. I’ve managed to give an identity and a story to the fragrance that's most often associated with Bvlgari: transparency, glittering stone, absolute femininity.
Behind every fragrance is a unique story emerging from a combination of sources, but above all from a direct dialogue with the people. As a perfumer, my inspiration comes from meeting with the Bvlgari team.
Their words are very important. Proximity makes all the difference when creating a perfume.
4. Do you go back and smell the other scents - Goldea, Goldea The Roman Night, and Rose Goldea - as you were creating the new Blossom Delight?
I usually start creating with a single idea – with an accord of different ingredients that I feel will be the core of the fragrance, and an interesting answer to the needs of a new project. I then add other notes that help to add dimension and uniqueness.
But, as I said above, the starting point of my creations is always driven by the brand universe, this is especially true for Bvlgari, as it has such a unique DNA.
I keep on smelling Bvlgari’s creations to make sure I remain in the right olfactive territories, perfectly in line with Bvlgari’s identity, yet not overlapping an existing beautiful fragrance.
5. How would you describe the difference between Rose Goldea and Rose Goldea Blossom Delight as a scent?
The previous Rose Goldea was a tribute to the modern goddess through a reinvention of rose in a bath of milk filled with a lot of grace and sensuality, it was about the sensuality of rose, its richness, its sophistication and its texture.
Rose Goldea Blossom Delight opens a new chapter of femininity infused with youth and modernity through the scent of a blooming rose.
In this new edition Rose Goldea Blossom Delight, it is the naturality which I wanted to seize.