Beauty

5 reasons why your delicate eye area needs extra care

World's first innovation skincare that protects from within for healthier, younger-looking skin
 
SHISEIDO SPECIAL
#1 THIN AS AN EGG MEMBRANE

Skin around the eyes is as thin as an egg membrane, at only one-third the thickness of facial skin, and is hence more susceptible to damage.

#2 MORE PRONE TO FINE LINES

With fewer sebaceous glands, the skin around the eyes is drier and thus more prone to fine lines and wrinkles.

#3 UP TO 20,000 BLINKS PER DAY

The eye area is engaged in more movement than any other facial skin, mainly because we blink up to 20,000 times a day.

#4 THIS AREA AGES THE FASTEST

We often show our first signs of ageing in the delicate eye area.

#5 STRESS ACCELERATES AGEING

When our eyes are stressed, the immunity of the skin surrounding them may be compromised, leading to signs of premature ageing.

THE GREAT DEFENDER
Here's a new way of looking at beauty: Shiseido Ultimune Eye Power Infusing Eye Concentrate is the world's first skincare product that promises to boost the skin's defences around the eyes area so that it is healthier and more resilient.
Our eyes are constantly under stress. We rub them, pulling and stretching the skin. We also tend to wear more makeup around them, which then has to be removed (meaning more tugging
and stretching). Environmental stressors such as smoke, dust and dry air irritate the eyes. Emotional factors, such as when we cry, also affect our eyes. Then there's work and entertainment: We constantly stare at screens and have to adjust to light variations or track words as we read.
THE DISCOVERY
Shiseido has discovered that all these internal and external stressors can reduce the function of our Langerhans cells- the cells responsible for skin immunity. As a result, the delicate eye area is the first to look irritated, tired, puffy and dry, with fine lines. But we can't simply stop using our eyes, so what we need to do is make the skin around them stronger and better able to resist stress.
POWER FORMULATION
To strengthen the Langerhans cells' defensive capabilities, Shiseido developed the Ultimune Power Infusing Concentrate, a breakthrough product that is said to boost skin's natural ability to defend itself. Now, the Ultimune Eye Power Infusing Eye Concentrate promises to do the same for the delicate skin around your eyes, so your peepers are stronger and healthier.
The key ingredient is the patented Ultimune Complex which is a defence-enhancing botanical cocktail comprising ginkgo biloba leaf, perilla and wild thyme extracts, all of which are known to have antioxidant, anti-inflammatory and antibacterial effects. The relaxing scents of the ImuCalm Compound, are also thought to reduce the toll of emotional stress.
A UNIQUE COMPLEX
Boosting the effects of the Ultimune Complex is the newly developed ImuMoisture Extract. Unique to Ultimune Eye, this blend is made from ectoine and white birch extract. The former, derived from a micro-organism that is tough enough to thrive in harsh environments, is said to protect Langerhans cells from heat and UV exposure. The latter, a moisturising ingredient derived from a tree that has also been found to have high immunity, deeply moisturises skin and can reportedly enhance its defences.
STRENGTH FROM WITHIN
The result? A skin-calming, stress-busting serum for brighter, healthier-looking eyes.
TAKE SKIN'S DEFENSIVE POWERS TO THE NEXT LEVEL
Complement the Ultimune Eye Power Infusing Eye Concentrate with the Ultimune Power Infusing Concentrate. While skin around the eyes is more delicate and needs more care, other areas of our face need protection too.
When the two products are used together, they are thought to further boost your skin's defences and resilience so your complexion is softer, more radiant and moisturised.
ENHANCED STRENGTH
Shiseido Ultimune Power Infusing Concentrate reportedly gives skin the strength to fight damage on its own so that it looks healthier and more radiant. When it is able to combat damage more effectively, the look of wrinkles and fine lines are also reduced.
According to Shiseido's test, 87 per cent of testers said that their skin became stronger after four weeks of use. Skin firmness and resilience improved so wrinkles were less visible.
*Based on manufacturer's sales records of Shiseido Ultimune Power Infusing Concentrate from September 2014 to February 2015.
READERS SPECIAL
Get brighter and healthier-looking eyes with Shiseido. Receive a complimentary Immunity Booster Kit for your eyes, which includes an Ultimune Eye Power Infusing Eye Concentrate sample. Simply collect your kit at any Shiseido counter. Offer valid from now till Oct 31, 2015.
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