Since we write about beauty products every other day, beauty writers know almost everything there is to know about what’s on the market. From mass market products to the completely bizarre, we’ve curated a substantial haul of favourite items. Here are four cult beauty brands that beauty insiders can’t get enough of and best of all, they’re all available in Singapore!


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This Singapore brand is a huge skincare favourite amongst celebrities, counting Aimee Song and Velda Tan as ardent fans. The bespoke brand is famous for its customisable serums, but the entire range is pretty decent, too. My favourite of the lot is the Pure Deepsea Hydrating Mask: A sleeping mask that hydrates deep within, that can be used daily too.


eyeko B.pngYou’ll rarely find makeup brands only producing one type of makeup; strategically, it isn’t very smart: But Eyeko has managed to turns the odds in its favour. The cult makeup brand that recently launched at Sephora Singapore only produces eye-related makeup products. Fronted by fashionista Alexa Chung, the brand is famous for its mascaras that make your lashes grow and its nifty brow gels that don’t make your eyebrows stiff.


3ce collage B.pngMy current favourite at the moment, 3CE (short for 3 Concept Eyes) is a Korean makeup label by street style store Stylenanda. Most famous for its lippies, you’ll find the makeup counters in Korea filled with glosses that dry matte, to glorious lipstick colours; all in Asian-friendly shades, too. Originally only sold in Korea, the brand is finally available in Singapore through If you’re new to the brand and don’t know what to choose, pick their lippies (obviously) or creamy eyeliners, as they’re very hard not to love.


Fresh is acclaimed for creating luxury products that tap into nature. From rose petals that melt into your skin, to an anti-ageing mask with the texture of marshmallow, Fresh has products like no other. Most noted for its Sugar Lip Collection, Fresh’s lip treatments are infused with moisturising sugar and antioxidants that protect your lips. As if they weren’t already great on their own, the lip treatments are also highly pigmented: Working great as an alternative to a full-on lipstick.

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If you love red lips, you’ll be pleased to know that the brand has recently released the Sugar Tinted Lip Treatment in Ruby, a glorious red with an iridescent finish ‒ perfect for the coming Christmas season!


Eyeko products are available at Sephora Singapore. For more information, visit or and follow the brand onFacebook, and Sephora Singapore on Facebook and Twitter.

Fresh products are available at all Sephora stores. For more information, visit and, and follow the brand on Facebook and Sephora Singapore on Facebook and Twitter.

Skin Inc products are available at For more information, visit and follow the brand on Facebook.

3CE products are available at For more information, visit and follow the brand on Facebook.