Rids dark spots and pigmentation

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Shiseido Vital-perfection White Circulator Serum (price unavailable).
Reduce the look of age spots with this serum. We love how the gel formula transforms into a silky lotion when applied and leaves skin instantly glowy.

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Lancome Blanc Expert Melanolyser [AI] Brightness Diffusing Essence In Lotion, $110.
A new addition to the French brand’s Blanc Expert range, this essence-in-lotion has mint, rose and gentiana flower to reduce inflammation and reportedly inhibit melanin production. Plus, it refreshes skin and delivers long-lasting moisture.

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Vichy Ideal White Meta Whitening Essence, $85.
Part of Vichy’s new nine-product Ideal White range, this lightweight essence supposedly boosts skin’s metabolism for more radiant skin. The essence has a pearly-pink hue that instantly brightens skin too.

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Estee Lauder Crescent White Full Cycle Brightening Spot Correcting Essence, $168.
This serum, part of the brand’s new Crescent White range (this replaces the Cyber White range) that comprises seven floral-scented products made with antioxidants to promote skin’s natural ability to brighten and repair itself, leaves skin supple and plump.

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Dior Dior Prestige White Collection Le Nectar Blanc, $530.
Formulated with white rose extract, this serum reportedly prevents stubborn dark spots from reappearing.

17 new products for brightening Shu Uemura Blanc Chroma Clarifying Essence .jpgShu Uemura Blanc:Chroma Chroma4 Clarifying Essence, $120.
Reduce excess red, yellow, green and brown tones in skin for a more luminous and spot-free complexion with this essence from the brand’s new brightening range.

Reduces yellow undertones

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Sulwhasoo Snowise EX Whitening Serum, $168-$268.
This serum has a herbal blend of ginseng and cloud grass that is said to make skin more resistant to “internal heat” (a term used in traditional Korean medicine), which, according to the brand, leads to sallow skin.

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Chanel Le Blanc Brightening Moisturizing Lotion, $82.
To be used as the first step in your skincare routine, this watery lotion, which absorbs instantly into skin, has pearl extract to brighten skin and reduce yellow undertones. It also hydrates and preps skin to better receive the Le Blanc products used after.

Makes dull skin glow

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Clinique Even Better Brightening Moisture Mask, $67.
Use this rich rinse-off mask twice a week to instantly quench and perk up dehydrated skin – works great as a pick-me-up before your first Tinder date.

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The Body Shop Moisture White Shiso Overnight Triple Boost Serum, $56.90.
Formulated with shiso, a Japanese herb, this hydrating night serum (a new addition to the brand’s Moisture White Shiso range) gives skin a boost of radiance while you catch some shut-eye.

Targets uneven skin tone

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La Prairie White Caviar Illuminating Moisturizing Cream, $720.
Fade discoloration while firming up skin with this cream, which has a blend of vitamin C, and larch tree, liquorice root and Swiss garden cress sprout extracts.

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Shiseido Bioperformance Glow Revival Serum, $130.
This lightweight serum supposedly strengthens blood capillaries that have been weakened by age, so they are better able to transport nutrients and oxygen to give skin a radiant glow.

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Cosme Decorte Cellgenie Lotion White, $102.
Part of the brand’s new Cellgenie range, this floral-scented lotion leaves skin instantly hydrated and brightens skin with continued use, courtesy of the kojic acid in its formula.

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Ioma White Revelation Bright Pearl Essence Brightening Moisturizing Serum, $250.
This purportedly reduces melanin production with the help of the edelweiss flower, and leaves skin silky-smooth.

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The Face Shop White Seed Real Whitening Essence and Tone-up Cream set, $52.90.
A white seed complex that supposedly works 1,000 times better than natural vitamin C is used in these products to even out skin tone.

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Strivectin Intensive Illuminating Serum, $135.
This serum is packed with a sprout compound to smooth skin texture and make skin look clearer over time.

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Innisfree Whitening Pore Synergy Serum, $54.
All five products in the brand’s Whitening Pore range, including this serum, have organic tangerine peel from Jeju Island in South Korea to reportedly slow down melanin production while tightening pores.

This story was first published in HerWorld Magazine April 2015.

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