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The category: Colour

The award: Best Crazy Colour without Bleach

The winner: Crazy Colour – Bleach-free (with Walking On Sunshine director Gene), from $190

No more worrying that you can’t achieve a bright hue without first bleaching your hair. This colour service uses Shiseido Professional Primience colours that have been specially developed for the melanin in Asian hair, which tends to have more reddish or brassy hues. 

How it works: The “high lift colour” formula in the colour cream helps lighten your hair, but not as light as if it was bleached, which means it’s less damaging on your locks. 

In addition, colour system contains S-hyaluronic acid, a highly functional moisturising agent developed exclusively by the Japanese beauty giant, and found in the brand’s premium skincare products. 

The result: Your freshly dyed hair is kept hydrated, feels silky-soft and has an enviable natural shine. 

What happened after we tried the treatment 

“The salon, Walking On Sunshine, is very spacious, with a sort of garden theme, so it was quite pleasant. Upon checking in, I was promptly shown to my seat and settled in comfortably. 

Gene is Shiseido Professional’s Color Creator, and a brand ambassador.

The salon’s director Gene, who’s also Shiseido Professional’s Color Creator, was very easy to talk to – he explained in detail what kind of colours could (and could not) be achieved without bleaching. He also managed my expectations as to what sort of effect I could get, showing me a sample of what could be done without the use of bleach. 

The shampooing was long and luxurious, with a nice head and scalp massage thrown in. In fact, I nearly dozed off while my hair was being washed. The colouring process was as expected – foil work, processing time, regular checks, then rinsing.

Gene also worked in some subtle ‘ear loop’ lowlights at under-sections of my hairline. They’re not meant to be very visible, just a slight variation from the main colour.

The overall effect and colour turned out well – pretty much what Gene said it would be like. The golden-brown I got was as light as he could help me achieve without the use of bleach.

I liked how wearable the look is. What impressed me most was how my hair condition was still great even after colour – no dryness or frizziness in the days that followed.”

Walking On Sunshine is at #03-07 Orchard Central, tel: 8877-8800. Or go here.

Specially for

Her World Readers


Receive a Shiseido Professional Luxury Towel Set and SUBLIMIC Miniature Set (includes best-selling Wonder Shield and selected Adenovital scalp care products), worth $132 in total, when you go for a Shiseido Professional colour service at Walking On Sunshine, #03-07 Orchard Central, tel: 8877-8800.

To redeem, flash this article at the salon.

This promo is valid from June 7 to July 30, 2021, or while stocks last.

Brought To You By Shiseido Professional