Just for you
best express smoothing treatment

The category: Hair Treatment

The award: Best Express Smoothing Treatment

The winner: Shiseido Professional SUBLIMIC Airy Flow Express Treatment, $138 (short to medium hair); $158 (long hair)

An intensive treatment to turn even the most stiff and stubborn hair into smooth, airy and enviable locks.

The secret lies in Japanese haircare brand Shiseido Professional’s SUBLIMIC Salon Solutions (Hair Care) products, which are formulated with a Hair Reforming Technology.

Combining the prowess of an in-fill solution together with the hair mask from the SUBLIMIC Airy Flow line, it infuses the hair with reparative agents to restore its elasticity and bounce while repairing and smoothening damaged cuticles. The line also incorporates the brand’s proprietary Flow Motion Technology with a unique Micro Bouncing Complex that leaves hair soft, smooth and super manageable.

The best part: The treatment takes just 60 minutes, and the results are long-lasting.

What happened after we tried the treatment 

“The stylist, Chester from Hair Inn at The Seletar Mall, was very detailed in explaining the whole process, including the type of products used and how they differ from other hair smoothening treatments.

chester hair inn seletar mall
Chester is Shiseido Professional’s SPa-Expert Leader, and a certified and trained expert in hair and scalp care.

He also recommended that, in order to maintain the treatment results, customers should use the homecare shampoo, conditioner and treatment daily at home – something that I kept in mind, because who doesn’t want to prolong their commercial-worthy locks after leaving the salon?

Like most treatments, the SUBLIMIC Airy Flow Express Treatment started with a shampoo, which was very thorough and left my scalp feeling really clean, but not irritated. This was followed by applications of different solutions to address my unruly and damaged hair. These helped introduce moisture into my hair, and smoothen each wiry strand while repairing areas of damage.

My hair felt healthier, firmer and seemed less prone to breakage. More importantly, my tresses didn’t feel weighed down, which many smoothening treatments tend to do. Even after washing my hair the day after, it still felt smooth and was less prone to getting tangled.

Plus, I really like the scent trail the products left on my hair. And the blowout I got lasted until the next day – great skills.”

Available at Hair Inn, #B1-19 Seletar Mall, tel: 6702-2529. Or go here.

Specially for

Her World Readers


Receive a Shiseido Professional SUBLIMIC Tote Bag containing a set of SUBLIMIC miniatures, worth $117 in total, with every SUBLIMIC Airy Flow Express Treatment service at Hair Inn, #B1-19 Seletar Mall, tel: 6702-2529.

To redeem, flash this article at the salon.

This promo is valid from now till July 30, 2021, or while stocks last.

Brought To You By Shiseido Professional