Despite many of us still having PTSD when the word “perm” is mentioned – no thanks to images of frizzy, bush perms of the 1980s, it’s interesting to note that perms have always been in trend. Thankfully, today’s modern perms look effortlessly natural, making you look like you just stepped out of the salon all the time.

And if you want to channel your favourite K-drama actresses and idols Ho Yeon Jung, Kim Go-Eun and Sunmi with their soft, lush curls and tousled waves, now you can, thanks to Chez Vous: HideAway’s Advante Water Perm.

What Goes Into The Advante Water Perm

Sure there are lots of different types of perms today, but if you’re looking for something that won’t damage your hair further – because we know that chemical treatments often leave hair worse for wear, then the Advante Water Perm is the answer.

Essentially, the Advante Water Perm uses “water” as a pre-service restorative treatment to help strengthen, repair and protect the hair even before the perm solution is used.

And it’s not just regular water that’s used. It is actually electrolysed water, patented and produced in only two factories in the world (Japan and Switzerland). What makes this water so special is that it’s made highly reactive due to the water molecules being broken down into its individual elements – ionised hydrogen and hydroxide.

But that’s not all. The water also contains 18 types of amino acids that have been miniaturised to a molecular weight of less than 180, as well as a cortex cell membrane complex (CMC). Together, they are able to penetrate deep into the hair cortex to reduce hair’s porosity to instantly repair and strengthen the hair from within. This boosts hair’s elasticity while prepping locks for the perm service ahead.

After all, everyone knows that when hair is healthy, it is better able to withstand more being done to it. Thus, to achieve beautifully bouncy, defined and lasting curls, healthy hair with good elasticity is key – because when hair is weak, the result is often dry, frizzy and damaged hair.

Goodbye dry, frizzy curls; hello soft, bouncy curls and waves.

A Much-Deserved Salon-cation

Besides getting a beautiful perm, you’ll also be in for a pampering time when you visit Chez Vous: HideAway. Since opening in 2019, the salon has been receiving great reviews – at present, they’ve clocked in 278 (and counting) positive reviews on Google and a rating of 4.9. An impressive track record indeed.

The salon boasts more than just top-notch service and a relaxing ambience. You can even “check in” for a salon-cation. It’s highly recommended that you arrive early for your appointment to enjoy a 10 minute “facial” where your face gets misted with a 100 per cent pure rose water essence followed by a LED light therapy treatment – blue light to calm reactive skin or red light for anti-ageing concerns (also great for hair thinning woes).

Other little touches to indulge in during your service, include opening and closing massages done before your hair wash and at the end before you leave, as well as a DIY Aromatic Candle Hand Massage to soothe tired hands using nourishing oils and an automated hand massager.

What You Can Expect

First things first: The service was impeccable. Our session started with a 10 minute light therapy facial together with a massage via a massage chair. We were even given the option to extend this welcome treatment, which was impressively generous.

During the service itself, we were offered warm water – a lovely gesture when our stylist noticed that we weren’t consuming the customised drink provided, food if we were feeling peckish, a hand massage and even a charging cable for our phone.

Our hairstylist Oscar was a gem. He was not only super meticulous about giving us a cut that would suit our face shape, but would also be able to bring out the volume in the perm for the best results.

To be honest, we do prefer wearing our hair straight, so we were pleasantly surprised that the curls turned out relaxed enough that as a casual dresser, we wouldn’t have to worry about looking too made up when we went out.

The entire process took four hours, and we were checked in regularly by our stylist and his assistant. We were never made to feel like we were waiting to be done, which we appreciated. Oscar also made sure to explain every step of the process along the way, and gave us tips on how to maintain our new curls. He even sent us a couple of links to websites, lest we forgot.

But more importantly, our hair felt super soft thanks to the special water included in the perm service. The perm was definitely as promised – we had mentioned that we wanted a more natural look. Best bit? Our hair no longer tangles even when we tie or braid it, which used to happen in the past with our previous perms. This new look turned out better than what we had in mind, and we’re absolutely thrilled.

Award: Best Hair Caring Perm
Winner: Chez Vous: HideAway Advante Water Perm

For more information, visit Chez Vous: HideAway at #14-04 Ngee Ann City Tower B, Tel: 6219-3558 or via

Brought to you by Chez Vous