This season, Tiffany & Co. champions the concept of honour and commitment and the freedom to love with its Believe in Love campaign that features a diversity of real couples and relationships. The identity of the couples remain veiled (and will be revealed later), save for initials, as well as hands touching, caressing and holding on to each to other; intimate gestures that capture the deep emotional connection. 

The ad, directed by Darius Khondji, also tapped on singer Alicia Keys, who lent her vocals with an acapella version of her chart topper "No One" to the campaign. The print campaign was photographed by the legendary Cass Bird, and styled by Alex White

"Our engagement rings and wedding bands are symbols of the pure choice made by two individuals to embrace one another completely. They are a heartfelt declaration that there is great joy and promise in love, and that we are stronger together." - Tiffany & Co. 

Below, some of their most spectacular designs that have appeared in our pages:

See also: 9 WAYS TO TAKE THE PERFECT ENGAGEMENT SELFIE!

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