What a Korean hairstylist recommends right now: from the Hershey layered haircut to natural ashy hair colour

Layered haircuts remain a perennial favourite. In both Korea and Singapore, cuts inspired by Blackpink’s Jennie like the soft, face-framing Jennie cut or the voluminous Hershey cut which is a hybrid of a wolf and layered style are in high demand. But Yura cautions that layered styles are not a one-size-fits-all solution. A good stylist should take into account your head shape, natural hair volume, and overall condition before tailoring a layered cut to suit your unique profile.

When it comes to colour, soft ashy tones are trending. Think subtle shades of brown and pink that offer a muted, natural elegance. However, Singapore’s intense sunlight can cause colour to fade more quickly than it would in temperate climates. Yura recommends starting with a slightly darker tone so that the colour fades more gracefully over time.

That lustrous, effortlessly styled look that Koreans frequently sport comes down to care. “You can’t fake shine on damaged hair,” Yura says. She likens haircare to skincare: it’s all about layering the right ingredients to build strength, hydration, and protection over time. Products infused with proteins or ceramides help repair and reinforce the hair shaft, while formulas with UV protection are essential, particularly for those spending time outdoors.

In Singapore’s climate, frizz and a lack of volume are common complaints but Yura offers practical, K-beauty-approved fixes. To help your hairstyle last longer, consider getting a light perm that enhances your natural texture while giving your hair structure and bounce. Using a hair-fixing spray can further lock in your style.

When blow-drying your hair, opt for the cool air setting instead of hot as this helps regulate scalp temperature, prevents pores from opening, and reduces the risk of hair fall. 

UV-protective products are also crucial here, especially if you colour your hair, as they defend against sun damage and prolong vibrancy.

Yura believes that the small things you do daily make the biggest difference. “In Korea, brushing your hair is an essential part of self-care,” she says. But it needs to be done right. Never brush your hair when it’s wet, as this is when it’s most fragile. Wait until it’s semi-dry and begin brushing from the mid-lengths down to prevent breakage. 

Scalp care is just as important as strand care. Using a cushioned brush to massage your scalp stimulates blood circulation, which in turn supports healthy hair growth and reduces shedding.

If your hair tends to fall flat, Yura suggests placing a brush about two centimetres above your ear, lifting the section, and blow-drying in a slight zigzag motion to create the illusion of volume. 

For those who want to enhance the appearance of a fuller hairline, hair shadow powders can help define and fill in sparse areas. Just be sure to cleanse thoroughly at the end of the day to prevent product buildup.

Diet plays a role too, although Yura is quick to point out its limitations. A protein-rich diet — including ingredients like black beans — can help strengthen hair at the root, but “its effects only reach about 10 centimetres from the scalp”. That’s why a combination of internal nourishment, consistent at-home care, and targeted salon treatments is essential to maintain healthy, vibrant hair along the entire shaft.

JUNGSAEMMOOL’s flagship store is located at 27 Scotts Rd, Singapore 228222.