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The K-Pop men we love and the jewellery brands they represent

Jewellery are for women... and men too which is why so many brands have tapped on our favourite K-Pop artistes as global brand ambassadors.

By Jae Won Jeon and Lena Kamarudin - 

Collage: Her World
Collage: Herworld
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In the constellation of global celebrity, K-pop stars have emerged as some of the most dazzling luminaries, capturing the attention of luxury brands worldwide. Like diamonds carefully selected for their extraordinary brilliance, these artists have been handpicked to represent the world’s most prestigious high jewellery houses.

Cartier

Jackson Wang, Global brand ambassador, Cartier

Credit: Cartier

V of BTS, Global brand ambassador, Cartier

Credit: Cartier

Hyunjin of Straykids, Global brand ambassador, Cartier

Credit: Cartier

Chaumet

Cha Eun Woo, Brand ambassador, Chaumet

Credit: Chaumet

Fred Jewelry

Jin of BTS, Global brand ambassador, Fred Jewelry

Credit: Fred Jewelry

Tiffany & Co.

Jimin of BTS, Global brand ambassador, Tiffany & Co.

Credit: Tiffany & Co.

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High Jewellerybrand ambassadorKoreankpopBTSstray kidshyunjinjackson wangcartier jewellerychaumettiffany & co
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