Within the pages of a Japanese magazine lies another world, one where the sun is always shining and the girls are always gorgeous, happy and stylishly dressed to boot.
Yes that’s a perfect world which we can’t all inhabit, but there’s one thing about it women here can seek solace in – the oh-so-pretty clothes the models are wearing.
Enter Lowrys Farm, a Japanese casual wear brand that prides itself on offering laid-back yet on-trend fashion pieces for both women and men in their mid-twenties.
The brand recently unveiled its first standalone boutique in the newly-revamped Bugis+ shopping mall (previously known as Iluma), boasting a spacious 2,360 square feet in size.
Lowrys Farm is not new to Singapore. In March this year, its parent company, Collect Point – which also brings in other Japanese casual fashion brands like Hare, Jeanasis and Heather – set up a store-in-store boutique within Isetan Orchard, introducing for the first time, these brands to the Singaporean market.
The Lowrys Farm aesthetic is youthful, preppy and girly, so expect to see striped t-shirts, denim boyfriend shirts, ditzy floral sundresses, polka dot cropped trousers and crochet cardigans aplenty.
Clearly, comfort is very much a big part of Lowrys Farm’s brand mantra; here you won’t see clothes made from sub-standard fabrics that are rough and scratchy. Instead, tissue soft tees and luxuriously silky maxi skirts are just a couple of the brand’s best-sellers.
It is no wonder why models in Japanese magazines are so cheerful all the time - when you’re wearing such easy, breezy comfortable clothes, it’s hard not to be happy isn’t it?
Prices start at $19 for a t-shirt and go up to $99 for a maxi dress.
Lowrys Farm is available at #02-02/05 Bugis+ and at Collect Point, Level 1, Isetan Orchard.