From The Straits Times    |

Hands up if you find yourself searching through your black hole of a bag for a mall rewards card only to come up empty. How about a wallet stuffed full of loyalty cards or realising that your reward points have expired without you knowing?

Well, those days will be history soon as the first smartphone app-based shopping mall loyalty programme has been launched at Jem shopping mall. No physical card is issued for the mall’s rewards programme, Jemx Rewards. Instead everything runs on the app that can be downloaded off the Apple App and Google Play store and everything – from checking your points balance to redeeming your points – is done virtually.

It’s very simple. Just download the Jem app onto your smartphone and sign up on the app for your Jemx Rewards account. Once you spend a minimum of $20 at any store in Jem, pop over to the Concierge desk on level one or three to activate your account – and you are all set.

Every dollar spent (there’s a minimum spend of $20) will earn you one Jem point. You will be able to accumulate Jem points at the cashier when you go shopping at the mall and the process to “earn” points is done during the payment process, all on the app. Redeeming and using Jem Evouchers is also done via the app – check out how hassle-free the process is in the video below. Currently, 136 retailers in Jem are on the e-voucher programme.

For those who have a tendency to forget where they parked their car – we understand completely – your days of walking aimlessly in the carpark are over. The Jem app also has a Car Locator function to keep track of your car’s location. You will also be able to make your way as efficiently as possible thanks to the In-mall Navigation function that will show you the quickest route from Robinsons to Uniqlo and everywhere else in Jem.

Download the Jem app for free at the Apple app store or Google Play store.

For more information, go to www.jem.sg/. Get updates on Jem by following them on Facebook at www.facebook.com/JemSingapore.

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