Gucci’s Cruise 2018 collection first cast its spell over us maximalists last May at Florence’s lavish Palazzo Pitti. Then and there, we were immediately taken by Alessandro Michele’s epic presentation of slogan tees and wallpaper florals. More importantly, the brand’s reclamation of counterfeit culture was placed on the front burner. Trickled in a series of cheesy off-brand titles spelling out “Guccy”, “Guccification” and “Guccify yourself”, the brand pulled a fast one on its ubiquitous copycats.
Now, you can also buy into the irreverent side of luxury with the launch of several exclusive Gucci Cruise 2018 pieces at all Dover Street Markets around the world. Championing the same satirical brand misspellings, the partnership collection available in Singapore in limited edition numbers, with the promise of individuality to discerning shoppers.
The women’s collection boasts of relaxed pyjama-style pants and silk tunics in archival psychedelic prints, embellished t-shirts and denim jackets, a duchesse silk coat with embroidery on the back and the GG pattern in contrasting textiles.
The magic of Gucci’s recent drops lies in the gender ambiguity of the clothes. A clear lack of gender differentiation between the pieces in the men and women’s collection means only one thing: more choices for us to play around with.
Take your cull among the men’s collection for a bevy of flamboyant military outerwear, quilted bomber jackets, intarsia knits and activewear to mix and match with your more feminine silhouettes.
To top it all off? The accessories department does not lack in regal, texture-rich pieces to complement your ‘Guccy-fied’ ensemble. A matching beanie and scarf hand-knitted with the brand’s signature tiger head intarsia will most definitely be apt for your upcoming winter holiday.
Gucci Cruise 2018 x DSM collection, available now with limited quantities at Dover Street Market Singapore, London, Ginza, Tokyo, New York City, and IT Beijing.