It was a high-spirited evening as renowned French luxury house, Longchamp, celebrated the grand opening of their Paragon boutique on Oct 24. The festivities was graced by Mr Jean Cassegrain, CEO of Longchamp, and actress Rebecca Lim, along with other partners in a ribbon-cutting ceremony.
Longchamp, originally a luxury leather good company, has since expanded into shoes and ready-to-wear collections. One of their newest products, the Mademoiselle Longchamp, a line of chic hobo bags, encapsulates the persona of a 1970s heroine. Stylish and sassy, the bag is one for the liberated, independent and self-assured.
In honour of the Mademoiselle Longchamp, a life-sized Longchamp Haussmannian flat was recreated in the atrium of Paragon to display a wide array of Mademoiselle Longchamp bags in different colours.
A permanent Personalisation Station, exclusive to Paragon’s boutique, has also been set up to allows guests to customise their Longchamp purchases by hot-stamping the initials of their choice.
The event saw more than 230 guests, consisting of trendsetters, personalities, media, society guests and partners of Longchamp. Click through our gallery to find out who joined in the celebrations.