We’re almost a quarter through 2017 and things are looking exciting in the month of March because… 5 exhilarating pop up stores are happening! Hurry on down, some pop ups have already started and you don’t wanna miss them, at all.
Dior 23 -29 March
Are you a big fan of Dior's Addict lacquer since forever? Then you'll be excited to know that it has been reinvented by Peter Phillips, Creative and Image Director for Dior Make Up, giving a hydrating balm that doesn't compromise on saturation. To celebrate the birth of such a beauty, Dior Make Up is holding a pop up store that prelaunches the lacquer collection come this 23 March to 29 March 2017, within ION Orchard, on level 1 at the atrium.
This collection boasts of colours from four families - pastel, neon, classic, wild - ensuring that there will always be a colour for everyone, on every occasion. The new formula promises hydration and ultra pigmentation with a shine that lasts up to 6 hours. It applies on smooth and is gentle on the lips. So all you beauty addicts, be there or be square.
Dior 8 - 22 March
Being one of the eight cities that Dior has decided to showcase the drool-worthy S/S ’17 pieces in the form of a pop up store, you’ll be damned to miss it. Helming this season’s collection is Dior’s first ever female designer, Maria Grazia Chiuri, the newly appointed Italian creative director.
You can expect an eclectic mix of pieces inspired by Dior’s very own heritage - from romantic frocks, elegant eveningwear to street style-ready slogan tees. We’re talking empowering quotes, fencing-inspired designs and horoscopes (squeals!), all topped up with a touch of elegance and class.
So what are you waiting for? The pop up store runs from 8 March till the 22nd of March, 2017, located within ION Orchard Atrium (Level 1).
Paul Smith 14 March
All the S/S’17 are in full swing and Paul Smith isn’t letting this one slip right by. They’re launching a pop up store in ION Orchard Mall on 14th March 2017, showcasing the new PS by Paul Smith collection.
So what exactly is PS by Paul Smith? It’s their newest range out of the two collections Paul Smith carries, that exhibits bold yet casual pieces that are meant for everyday wear. Think bright colours, tropical themed. To fit the collection, the pop up store’s interior will be a neon adventure, consisting of pastel pink painted wood, domed mirror installations with hints of florescent pink. But that’s not all that’s attractive about the pop up store.
There will be a pair of 1950s French metal frame chairs in store, reworked and definitely fitting into the store. We’ll not reveal too much of it, just be sure to mark it on your calendar for the 14th of March, 2017 at ION Orchard, #03-21.
ETUDE HOUSE 10 - 16 March
Calling all beauty junkies, ETUDE HOUSE is launching a limited edition range, the Wonder Fun Park collection, and with it, comes a carnival-themed pop up store right outside Wisma Atria. Running from 10 March onwards till 16 March 2017, you get to check out their exclusive range of lip, eye and cheek products that are all things glittery and pastel-coloured fun.
The whimsical and cheeky Wonder Fun Park collection is nothing short of versatile - soft pastel and vibrant shades to create that sweet day look, bright shimmers for that elusive touch to give a smokier night look.
Coupled with the fact that ETUDE HOUSE is flying in their professional makeup artist, Dave Kim, all the way from Korea to conduct makeup workshops during the event, you won’t be able to resist it.
I’m sure by now your hearts are singing songs of joy, so head on town to Wisma Atria’s outdoor foyer (facing TANGS) this 10 March to 16 March 2017 and drown in pastel heaven.
Lacoste 20 March - 2 April
For the first time ever, Lacoste is opening up a pop up store in Singapore and you guessed it, showcasing their ever famous L. 12. 12 polo shirt. Lacoste is ending the pop up circuit in Singapore and have you heard of, ‘ending with a bang’? That’s exactly what Lacoste intends on doing, while paying homage to their classic polo.
There will be a petit pique booth where you can enjoy complimentary embroidery of your initials on your newly purchased Lacoste Polo Shirt or explore their new embroidery motifs that includes Rene Lacoste playing tennis.
Snap a picture with their 3D crocodile mascot because why not. There will also be a large display of L. 12. 12 lifestyle products such as fragrances, leather goods and more.
Psst, there’s a lucky draw that you can enter, which entails a paid round trip to Paris for two with hotel stay, and a pair of tickets to the French Open happening in June 2017. The pop up runs for only two weeks so you know what you should do. Starting 20 March, till 2 April 2017, the pop up will be right outside the Lacoste boutique (#01-135) in VivoCity!
Marcelo Burlon ongoing till April
Photo: Marcelo Burlon, Rufo Crew
All these pampering for the ladies, what about bae? Fret not, there’s a pop up store in town that you can visit together and that’s none other than a pop up by Marcelo Burlon. Brought in by Surrender, the pop up showcases the full S/S’17 collection, heavily laced with street style designs.
Photo: Marcelo Burlon, Ursula 7 Case
This collection is a East-meets-West lovechild, taking inspiration from the ways in which the world has progressed thus far. You can find pieces that are full on slogans and symbols - like Chinese mythical dragons and pantagonian symbols , complete with PVC fabrics for that added quirk.
So go on, hold his hands and walk him into Mandarin Gallery, #02-16. It goes on till April 2017, so you’ve got a month to do that.