From The Straits Times    |

Gareth Pugh for MACGareth Pugh says men wearing cosmetics should no longer be a “taboo.”

The British designer, who will soon launch a makeup collaboration with MAC, has been discussing his beauty habits with British newspaper The Guardian.

Pugh has been using cosmetics since his teenage years, and explains his daily regime typically involves foundation, powder and eyeliner. He thinks more gentlemen should be proud to follow a cosmetics regime.

“Sadly, men wearing makeup will always be seen as taboo. But it’s something I believe in; you never get younger, so you have to make the most of what you’ve got,” he told the publication.

His remarks echo those of designer Tom Ford, who claimed earlier this month that people would be “surprised” by the number of men who secretly wear cosmetics.

These comments follow a recent rise in male beauty products. Although a male version of Yves Saint Laurent’s Touch Eclat concealer has been available since 2008, the latest products available show males are becoming more experimental.

British brand Eylure is now selling false eyelashes for men, which have been designed for “discreet wear.” They are available for sales worldwide at www.feelunique.com.

American company EVOLUTIONMAN, has also recently introduced a series of nail paints and varnishes specifically for guys in masculine-sounding shades such as Pavement, Alter Ego, and Stand Out.

The MAC & Gareth Pugh collaboration will hit US stores on November 23 for one month before its international launch in December 2011. It includes nail lacquers, eye shadows, lipsticks and glosses and high-fashion angular fake lashes, inspired by Pugh’s runway show. The collection will be launched in Singapore from December and exclusively be available at M.A.C TANGS Orchard. –AFP RELAXNEWS

Visit www.maccosmetics.com for more information.