#trip #travel #japan #tokyo #harajuku #marcjacobs #bookmarc 小马哥的书店

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If you’re already a fan of designer Marc Jacobs, you’d already heard of his specialty store aptly named BookMarc (how clever!), opened at the hip Shibuya neighbourhood. Proudly Asia’s first curated store, BookMarc is also well established in cool cities like Los Angeles, Paris and London. Her World and our BFF Nicole Wong got to peep the bookstore that was designed by the award-winning Jaklitsch/Gardner Architects group, who’s been conceiving stellar design ideas for Marc Jacobs since 2011.

Nicole Wong, BookMarc

As a stylish brand extension twist to his label, Marc envisioned the store to carry music, art, fashion, photography and accessories, as well as rare vintage books (we spot a few on Andy Warhol) alongside his own line of collectible stationary. Marc, who has friends like supermodel Kate Moss, and artistes like Pharell Williams, Beck, The Kills on his speed dial, convinced them to launch their hardcover books at chosen BookMarc stores around the world. Thus, the brand’s unique selling point was born.

Careering book launch, BookMarc

Now, for Tokyo’s edition, the fashion capital is not one to be left out: Marc recently collaborated with Japanese actor Shota Matsuda to launch his photography book entitled ‘Careering’ at the Shibuya outpost. At the book launch, we played witness to fans encircling the handsome Shota as he described to them his favourite shots of his friends, to politely answering their burning questions. Shota also recently made waves playing a hotshot detective alongside Korean pop singer Taemin (of SHINee fame) in an Amazon Original Series, ‘Final Life: Even If You Disappear Tomorrow’.

The book launch ended with a DJ set at the basement of the bookstore, complete with an exhibition of photos taken from Shota’s book.

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Pop by BookMarc Tokyo at 4-26-14 Jingumae, Shibuya-ku Tokyo, Japan.

This trip was made possible with Marc Jacobs.